The Edit

Electro Tartan: Behind the Collection

Party season is here and so is our Electro Tartan Collection! Featuring all the makeup you need to have you covered for celebrations over the festive period.

Our Electro Tartan Collection is a combination of our British heritage and the quintessential tartan trend with a twist, a very bright one! Bringing the two trends together with clashing colours into this festive season. By integrating neon colours with soft autumnal shades. Bright flashes of colour is a huge trend that is here to stay right into SS20.

Pushing against the traditional boundaries this festive season, we have you covered if you are Bold, Distinctive, Fearless or Creative. You can create an unlimited amount of looks no matter your mood or style. With a mix of bold and bright hues as well as earthy, autumnal tones across the collection you are sure to have the products to create the look you desire.

Bright eye’s took the catwalk by storm for SS20, with different techniques that you can recreate with our Electrify Artistry Palette. A real catwalk makeup steal! Recreate the looks at Pam Hogg’s show or even Mark Fast, using different techniques. If bright lids are not for you we have our Lip, Eye and Cheek Set which features our Precision Ink Eyeliner in Topaz for a dash of colour.

The bold colours are heavily featured throughout our recent Collection, including in our limited edition packaging. The bold colours can be worn on their own or used lightly as a washed out style. As well as bright colours, we also have the more toned down shades which can be worn day to day.

Our Antimatter Lipsticks are the perfect mix of go to shades this season. That ticks all the trend boxes no matter the look you are going for! From bright Pinks and Purples to dark vampy shades. Including Orange hues – one of the must have lip colours of the season to pair with your Pumpkin Spice Latte. Wear them on their own or create a statement with out Lip Duo’s that include a matching mini Colouring Lip Pencil. Perfect size for your bag on a night out or the perfect stocking filler for your Lipstick loving friend.

Another trend at the latest Fashion Week was very natural raw skin. Letting your freckles and natural skin tone do all the talking. Our Prep and Glow Vault has you covered if this is the look for you. Featuring our loved Hydra Veil which will instantly smooth your skin while hydrating it. Also including our Beyond Powder in OMG Burst which creates a natural glow, with a gorgeous iridescent pink tint. The post facial glow is a trend on its own next year, Summer glowy skin is top of the makeup artists requests lists.



Katie Shaw

Katie Shaw

Writer and expert

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