Our 3 Step System Explained
Step 1: Skin Tone Selection
To start, we need to identify which colour category you sit within, from Light, Medium or Dark. These categories can often be connected as to how your skin reacts when exposed to sunlight. For example, Light tends to burn very easily in the sun; Medium will tan in the sun, but if exposed to the sun for a longer time, can burn; and Dark tends to tan easily and will rarely ever burn.
Step 2: Explore Your Undertone
Once you have selected your skin tone category we need to select your undertone. Golden is for hues of cool olive, with more of a yellow tone, as opposed to pink; Rose is infused with a blush tint – essentially skin that appears more pink or red within; and Neutral is the perfect combination of both Rose and Golden tones for skin that has both beige and peachy hues.
Step 3: Depth Of Shade
The final stage is to choose your desired depth of shade. The depth of the foundation is based on how Dark or Light the foundation is required to be to create a perfect match. Within each category and undertone, we offer a sliding scale of shades – from 1 being the lightest, and 4 being the darkest in some categories..
Unsure of your undertone?
Illamasqua's Head Makeup Artist Mel Barrese explains the different skin undertones that exist and how this will impact your foundation shade.