Learn It


Finding your best foundation match and having a flawless makeup base is something we all want from our makeup routine. Our Skin Base quickly became a cult favourite with makeup artists and the Illamafia alike.

Joining our award-winning Skin Base is our Beyond Foundationthe ultra-lightweight formula gives you a sheer, illuminated glass skin finishThe iconic glow that many of you love is now in a Foundation.  

One of the most asked questions is ‘how do you match foundation?’ This shade chart will show you how to find your perfect foundation match whether you’re a Skin Base enthusiast or still looking for the best foundation for you.

If you already know and love Skin Base, we’ll show you how to find the perfect foundation match through our shade guide. This will help you find your closest shade in the new Beyond formula based on products you’ve used previously (including other popular brands you may have tried). Due to different formulas, pigments and coverage levels used across various brands, you should take this as a close guide, but it may not always be an exact match.  


A top tip on how to find your best foundation match is by understanding skin tones. As a brand, we describe shades that are cool as having more yellow, golden and olive undertones. Warm tones for Illamasqua are pink, rose, red based hues, and neutral is a perfect balanced mix of both cool and warm. You might notice that other brands organise their shades in a different way.  If you need any more help, feel free to get in touch with us on social, take our quiz or call into one of our stores for one of our professionals to match you up. 


Katie Shaw

Katie Shaw

Writer and expert

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