Beauty not Brutality

VEGAN AND CRUELTY FREE MAKE UP

WE CHOOSE BEAUTY NOT BRUTALITY

At Illamasqua we are on a mission to empower all with the confidence to express their true self. Our high-performing colour defies industry standards and a passion for artistry is in our blood. Our anti-conformist attitude and irreverent style emboldens the brave. This means we aren’t afraid to make a difference where it counts: introducing makeup lovers and artists to cruelty-free and vegan beauty products with the same revered Illamasqua quality.

100% CRUELTY FREE

Our products have never and will never be tested on animals. Since we launched in 2008, we have made a strong commitment to never permit animal testing on any of our products, and only work with suppliers who uphold these principles. Producing high quality products that meet strict consumer health and safety regulations while pushing creative boundaries is our priority.

We are proud that PETA has recognised this diligence and look forward to continuing to promote a more cruelty-free lifestyle in the beauty industry.

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VEGAN MAKE UP

As part of this pledge, we’re working to expand our vegan makeup range. With more than 150 vegan beauty products and shades, we’re adopting this plant-based movement as we continue to innovate our high-performing, cruelty-free makeup. This is part of the work we're doing to behave as mindfully as possible in respecting the world we live in.

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VEGAN TOP PICKS

DISCOVER MORE ABOUT OUR BEAUTY NOT BRUTALITY PROMISE