Illamasqua

WE ARE ILLAMASQUA

At Illamasqua we are on a mission to empower all with the confidence to express their true self. Our high-performing colour defies industry standards with distinctive pay-off and pigment. A passion for artistry is in our blood, and at the heart of everything we create. Our anti-conformist attitude and irreverent style rejects the conventions of the beauty industry and emboldens the brave.

Join the Illamafia as we redefine beauty. WE DARE YOU.

Our Mission

With British creativity at our roots, and self expression in our hearts, our mission is to empower and inspire you to express who you truly are through the power of makeup.

Our Promise

Makeup that empowers you to be bold, be daring and above all, be yourself.

Our Brand Values

COLOUR

With unrivalled pigmentation, our products deliver colour payoff unlike any other brand. Unleash your creativity and experiment with our wide array of bold and vibrant colours.

ARTISTRY

Our professional expertise can be found in everything we do. Led by our Global Director of Artistry, we want our makeup to inspire every artist and give them the tools they needs to keep creating.

ATTITUDE

We are proud to be a British make up brand that has been redefining the conventions of the beauty industry for over a decade.