The Illamafia


This January we have been celebrating everything vegan and teaching you about our ever-growing vegan range. It is a passion of ours to not only provide you with the best makeup but also keeping in mind our cruelty-free beliefs. We asked our Illamasqua professionals to pick their favourite vegan friendly product and to tell us why or give us a little tip to share with you.

First up Pablo Rodriguez, Director of Artistry who picked our..


Finish your eye look with a set of our False Eye Lashes. Our Captivate style are the perfect eyelashes for after-dark drama at its most daring.

‘One of my fave vegan products are our False Lashes. They’re longer in the centre, so you can cut them in half to make two sets of really natural corner lashes.’

Available in a range of style’s to create different impacts – from the stunning and dramatic to the romantic and sensual. No matter your look we have a set of False Eye Lashes to emphasise your style.


Frankie McKernon, our Head of Professional Development keeps in the theme of the perfect vegan eye tools with our Precision Gel Liner.

‘This is my absolute go-to liner! Perfect precision and with 3 beautiful shades to choose from, you can get creative or keep it classic’

Create a professional look with our highly pigmented intense formula. Perfect for accentuating your eyes and letting you let your inner artist out.  A smooth water-resistant formula which applies effortlessly to deliver an intense colour with ultimate staying power. An absolute must have in your makeup bag all year round, form Halloween for creating your spooktacular looks to the perfect Wednesday winged eye.


Lastly Melanie Barrese, our Head of Education has selected our Gel Sculpt. A must have part of your makeup routine if you desire a contoured chiselled complexion. The unique Gel formula offers subtle definition to cheeks with minimal application. Easily blendable, the water based formula will emphasise your cheekbones with a perfect shadow. It’s not only a must have for your cheeks but Mel loves to use it on her eyes for the perfect smokey eye look.

‘For a natural eye look, I take a small fluffy Eyeshadow Brush and rub directly into the Gel Sculpt. I then apply the product to the crease of my eye ensuring I blend out so there’s no harsh lines’


Katie Shaw

Katie Shaw

Writer and expert

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