Fashion Week

LONDON FASHION WEEK: AW20 TRENDS

We are celebrating another successful season at London Fashion Week with Pablo Rodriguez who lead a team of makeup artists at 4 exciting shows; Mark Fast, David Koma, Richard Malone and Pam Hogg.

We are going to round up our shows and bring you the latest beauty trends and what you need to create the looks ready for AW20.

THE SIXTIES WING

Backstage at Mark Fast, Pablo Rodriguez painted an angular straight, thick wing as the focus of the makeup. A go to look of some of the Sixties makeup icons like Francoise Hardy and Brigitte Bardot. Pairing the wing with a minimal face and Desire False Eyelashes to emphasise the look. Pablo finished the eye with a smudge of Eye Shadow underneath the eye to balance the wing. This simple look is easy to transform to every day wear no matter the season so make sure you are ready with your Precision Gel Liner.

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BARE FACED BEAUTY

Richard Malone, Mark Fast and David Koma all sported a natural skin finish all using our Skin Base Foundation. They all had a slight twist added to the bare faced look that balanced the matte canvas’ Pablo created. Skin Base Foundation was the main product used but touched up with our Skin Base Concealer Pen and Loose Powder where needed, to create a flawless base.

Richard Malone is no stranger to a minimal fresh-faced look. This season was no different, the models wore a very sheer layer of Foundation to create a very real skin like base. The timeless beauty style complimented the tailoring featured in the line-up, paired with a conditioned lip and glossy eyes.

Similar with David Koma, the skin remained very minimal and natural. Keeping with the matte feeling on the base and completed with a slight glossy eye created by our Lipstick in shade Buff. The wash of colour on the lids and peachy tone on the lips finished the whole look, leaving us with an easy to replicate beauty look.

The contrast of the matte barely there makeup base with the eyes sporting natural but glossy lid adds a depth to the face.

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HYDRATED SKIN

Skin care included into your makeup routine has become increasingly popular, not only backstage but in every day routines. Hydra Veil is a go-to product for Pablo, to prep the skin and give it some love before applying any makeup. Models have busy schedules during Fashion Week, so it is important to keep the skin hydrated and our Hydra Veil Primer does this while priming the face. With added benefits of Vitamin C and B3 to create a healthy-looking balanced finish. All our show looks all started with this simple step creating the perfect base for makeup to be applied.

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GO DARK

Dark shades are a popular go-to for Autumn Winter seasons. Pam Hogg’s shows are a theatrical experience where a theme is stitched through the entire collection. With dark smokey rounded eyes paired with a strong, shaped Midnight Antimatter Lipstick pout, the makeup pulled the line-up’s outfits together.

The eye’s featured bold red, slight wing that outlined the upper eyelid standing out from the grey Eye Shadow. The liner was created with the same Colouring Lip Pencil that outlined the pout, the dark vampy shades are here to stay. Especially when Halloween rolls around, with the slightly glimpse of vampire fangs peaking through some of the pouts.

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A variety of trends coming through from the shows and ones we can easily transform into our day to day looks.

 

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Katie Shaw

Katie Shaw

Writer and expert


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