The Edit

TOP 10 VEGAN PRODUCTS AT ILLAMASQUA

We know Christmas hasn’t come yet, but if you’re a resolutioner (or looking for any way to will a better year than 2020), it’s likely January will be rife with New Year resolutions. For a lot of people this means a focus on setting goals and the vegan lifestyle.  

At Illamasqua, we’ve always had our ‘beauty not brutality’ ethos and are proud to promote that our products are cruelty free. We have never and will never test our products on animals. Since our very beginning, we committed to never supporting or permitting animal testing on our products – and work only with suppliers who agree to uphold this commitment.  

We are also dedicated to creating highquality products that meet strict health and safety regulations while pushing creative boundaries. And we are diligent in ensuring we are behaving as mindfully as possible in respecting the world we live in. 

As part of this pledge, we’re now also working to expand our vegan product range. If, like us, you’re going into January with a focus on the vegan lifestyle or shopping more mindfully, the below ten products are perfect for anyone looking to celebrate #veganuary.  

SKIN BASE

Our award-winning Skin Base Foundation is the go-to choice to create a flawless complexion every day. This lightweight, easily blendable foundation smooths, softens and conditions your skin and is suitable for most skin types. 

SKIN BASE CONCEALER PEN

Our innovative Skin Base Concealer Pen formulation is high coverage with a matte finish. With vitamin E helping to fight against free radicals caused by UV light, and pro-vitamin B5 supporting moisture balance, youskin will feel softer, smoother and more elastic. 

BEYOND LIQUID HIGHLIGHTER

This illuminating liquid highlighter adds effortless luminosity to your complexion. Use it to enhance the high points of the face or mix with your foundation to create a natural, radiant glow and allover dewy skin finish that’s vegan.  

HYDRA VEIL PRIMER

The good news? All our Veil Primers are vegan! Instantly hydrating and smoothing, Hydra Veil Primer’s self levelling gel uses microalgae, vitamin C and B3 together. This helps maintain your skins hydration levels, creating a healthy looking, balanced finish. 

MOVEMENT ARTISTRY PALETTE

To celebrate our commitment as a crueltyfree beauty brand, we launched our Movement Eye Shadow Palette featuring 12 vegan & crueltyfree shades in matte and shimmer finishes. The best part? All our eyeshadow palettes are vegan so you can express yourself while joining the beauty not brutality pledge.  

BEYOND POWDER

One of our bestsellers and the inspiration for our Christmas collection, our Beyond Powder is a baked highlighting powder that subtly adds a warm hue to your complexion for a natural, radiant glow. 

GEL SCULPT

Create an instantly chiselled complexion with our Gel Sculpt. A unique contouring gel that offers subtle definition to cheeks with minimal effort, the water-based formula creates a soft shadow to achieve flawless natural contours with no harsh lines. 

LOADED LIP POLISH

A super smooth, non-sticky formula that delivers highly-pigmented colour with a high gloss, mirror-shine finish. Our Loaded Lip Polish is enriched with sweet almond oil and vitamin E to instantly nourish your lips, leaving them feeling smooth and soft.  

PRECISION BROW GEL

Create perfectly defined brows with our Precision Brow Gel. Water-resistant in a cream gel formulation, the soft texture and longlasting properties ensure no smudging throughout the day.  

BEYOND FOUNDATION

Ultra-lightweight with sheer coverage, our Beyond Foundation creates a dewy, illuminated glass skin finish. The ultra-silky texture blends seamlessly for a healthy looking, glowing complexion. 

Keep your eyes peeled throughout early next year as we have some exciting products being released. One launch is so good – you won’t believe it’s completely vegan! Watch this space for full details. 



Krista Thurrott

Krista Thurrott

Writer and expert

When I’m not writing or perusing the beauty section, I'm usually applying skincare or trying a new eyeliner. Most confident in minimal makeup with a bold lip, I invite you to join me on my journey to find the perfect mascara and red lipstick!


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