The Illamafia

ILLAMASQUA PRO: NEWSLETTER, ISSUE 2 SEPTEMBER 2020

BACK TO SCHOOL

INTRODUCTION

“WITH BRITISH CREATIVITY AT OUR ROOTS, AND SELF EXPRESSION IN OUR HEARTS, OUR MISSION IS TO EMPOWER AND INSPIRE YOU TO EXPRESS WHO YOU TRULY ARE THROUGH THE POWER OF MAKEUP”

As we approach the beginning of the academic year, we want to give a huge welcome to all of our new students joining us and choosing to study with one of our academic partners, we can’t wait to be a part of your journey.

Frankie Mckernon Head of professional development has been working hard with your colleges/ universities to put together beautiful bespoke kit packages that will enable you to explore the world of makeup artistry and develop your skills.

Frankie talks about kit building, “pigment and product versatility is key when building out your makeup kit. As you begin this new journey start to think of your products in colour and texture terms rather than what it was designed to do and you will see the possibilities are endless”.

Our high performing colour defies industry standards with distinctive payoff and pigment. A passion for artistry is in our blood, and at the heart of everything we create. Our anti conformist attitude and irreverent style rejects the conventions of the beauty industry and emboldens the brave.

WHATS NEW?

THE ILLAMASQUA LIP LEGACY LIVES ON WITH TWO NEW DIVINE FINISHES…

With 10 ultra-matte colours and 12 oil-infused sheer shades, the new Ultramatter and Sheer Veil Lipstick ranges join forces with best-selling semi-matte Antimatter Lipstick and coveted high-gloss Loaded Lip Polish to form an all-encompassing Illamasqua lip collection.

LET’S TALK

Director of artistry Pablo Rodriuez, Originally from Argentina, Pablo moved to London. During this period, he studied Special Effects Makeup at the London College of Fashion as well as Art Direction and Fashion Journalism at Central Saint Martins. These gave him an overall view of the beauty and fashion industry.

Since 2015 Pablo has worked as freelance Makeup Artist and Art Director represented by CLM Agency, and also served as Beauty Director for Wylde Magazine, Contributing Expert for Mastered, and since 2018 Global Director of Makeup Artistry for Illamasqua, where he acts as brand ambassador, product designer and Illamasqua campaign makeup artist. Pablo has designed fashion show looks for NYC, London, Milan and Paris fashion weeks… Editorials for Vogue, Dazed, Vanity Fair… Campaigns for Bally, House of Holland, Vivienne Westwood and more.

MEET OUR ARTISTS

 

We caught up with Neshah Hines, National Area sales manager for THG colour cosmetics to find out more on an exciting new feature launching on Illamasqua.com.

Please tell us what’s new on Illamasqua.com?

‘We are now offering some fantastic new services via our online virtual consultation portal! Our expert retail artists, Berny and Shan, will now be offering one to one services which are designed to give you an ’on counter experience’ from the comfort of your own home.

What are the services on offer?

‘Beauty Consultations such as Perfect Skin,Expert Eyes, Pro to Pro and Makeup bag overhaul’

‘Beauty Lessons like Mature Beauty, Full Glam, Everyday Beauty and Wedding Makeup’

For full descriptions and details click here.

Whats the most exciting thing for you and your team about this feature?

‘We are super excited about reaching a wider range of customers and being able to speak to our Illamafia one to one, offering them an exceptional and personalised service.’

How will it work?

‘To book, our customers will need to head to illamasqua.com and click on the ‘virtual consultations’ tab on the top banner. They are then able to read through the services on offer and book a appointment with one of our available experts.’

Whats your top 3 favourite Illamasqua Products?

‘Ohhh that’s easy, Skin Base Foundation, Hydra Veil & Beyond Liquid Highlighter in Epic #getupandglow’

COMPETITION

Last month to celebrate the launch of our Read my lips campaign we teamed up with War paint magazine. The challenge was to create a piece of original lip art using Cosmic dust as the theme.

Thank you to all entries we absolute loved them!

Congratulations to the winner @ardent_aali for the below entry, we loved your use of colour and subtle detailing. Your prize is on its way.

Join the Illamafia as we redefine beauty. WE DARE YOU.

Our Illamafia community of professionals, students and makeup enthusiasts promotes self-expression and inclusivity. Keep up us up to date with all your looks by tagging us on social channels using #illamafia

Till next time…

#IllamasquaPRO



Katie Shaw

Katie Shaw

Writer and expert


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