WE HAVE HAD SOME NEW FAVOURITES
As well as celebrating cult favourites we have also introduced Beyond Liquid Highlighter, our Movement Artistry Palette and more.
First up Beyond Liquid Highlighter; the cult highlighter, now in liquid. The latest Highlighter expansion of our bestselling Beyond range featuring 3 super-pigmented shades in a shimmer elixir, to allow for an ultra-blendable glow. Expanding on some of our most loved Beyond Powder shades; Daze, OMG and Epic. Unleashing your glow has never been so easy.
In line with expanding the iconic Beyond collection, we also introduced our illuminating, vegan and cruelty-free Beyond Foundation. Available in 25 shades and ideal for creating radiant, light reflecting skin for all the Beyond lovers. The moisture-packed formula leaves all skin tones with envied luminosity and a glowing complexion.
We didn’t stop there with an expansion of our Lips category, introducing Ultramatter and Sheer Veil Lipsticks to our Loaded Lips and Antimatter range. The new matte finish and hydrating lip tints are both perfect timeless finishes, no matter your style.
Throughout the year we have also celebrated our ever-growing vegan range, kicking off the year with Veganuary. Standing by our beauty not brutality pledge. We are making steps to expand our vegan collection, with the end goal to be fully vegan soon.
Illamasqua has never, and will never, test on animals. This being one of our brand pillars that we stand by with every launch. Mid way through the year we celebrated what makes Illamasqua, Illamasqua with our Movement Artistry Eyeshadow Palette.
We love giving you the tools to be your creative self and our Movement Palette was no different. Bringing the other 3 pillars of Illamasqua together. Revolutionary artistry, pioneering attitude and unrivalled colour through with the hues and shade names. Having the freedom to unleash your own unique creativity, through experimentation and self-expression.
We took over London Fashion Week for both seasons this year, taking the runway by storm. With September being slightly different due to the pandemic, Pablo still lead a team of artists to create 3 amazing looks. New products favoured both seasons, soon becoming both artists and press favourites. Beyond Foundation and Beyond Liquid Highlighter created glowing, metallic skin paired with bold eyes, elongated wings and perfect pouts.
There has been plenty to celebrate and be thankful for over the last 12 years and we have a lot more to celebrate in the coming year. With more new product launches and collections, celebrating our brand values and not forgetting our Illamafia.
Thank you for standing by us, celebrating what you stand for and letting us be a part of that.
Be sure to tag us in your looks, we would love to share the love and watch out on site for exclusive discounts over the next month.