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To celebrate Illamasqua being 12 years old, we are going to recap the past year and what we have been up to, it has been a busy one! We have had new collections, celebrated cult favourites and took over Fashion Week. So here goes…


Throwing it back to last year, we launched our Electro Tartan collection. Inspired by the quintessential tartan trend, the Electro Tartan Collection celebrated our British heritage with a bold, bright twist.  Bringing clashing colours into thfestive season by integrating pops of neon with soft autumnal shades.  

In true Illamasqua styleElectro Tartan symbolised liveliness, vibrancy and originality. Taking over the London Fashion Week catwalk for Spring Summer 2020 too, it was the perfect accessory to take from Winter to summer with the bold Artistry Palette shades. 


We encouraged you to ignite your inner artist with our Illamasqua Icons range of bestselling, highly pigmented and 100% cruelty-free favourites. All working together to create an iconic look with products you love. 

From our award-winning Skin Base Foundation to our sell out Hydra Veil Primer, the must have items for your makeup bag include: 


As well as celebrating cult favourites we have also introduced Beyond Liquid Highlighter, our Movement Artistry Palette and more.

First up Beyond Liquid Highlighter; the cult highlighter, now in liquid. The latest Highlighter expansion of our bestselling Beyond range featuring 3https://www.illamasqua.com/movement-artistry-palette/12234409.html super-pigmented shades in a shimmer elixir, to allow for an ultra-blendable glow. Expanding on some of our most loved Beyond Powder shades; DazeOMG and Epic. Unleashing your glow has never been so easy.  

In line with expanding the iconic Beyond collection, we also introduced our illuminating, vegan and cruelty-free Beyond Foundation. Available in 25 shades and ideal for creating radiant, light reflecting skin for all the Beyond lovers. The moisture-packed formula leaves all skin tones with envied luminosity and a glowing complexion. 

We didn’t stop there with an expansion of our Lips category, introducing Ultramatter and Sheer Veil Lipsticks to our Loaded Lips and Antimatter range. The new matte finish and hydrating lip tints are both perfect timeless finishes, no matter your style.  

Throughout the year we have also celebrated our ever-growing vegan range, kicking off the year with Veganuary. Standing by our beauty not brutality pledge. We are making steps to expand our vegan collection, with the end goal to be fully vegan soon.

Illamasqua has never, and will never, test on animals. This being one of our brand pillars that we stand by with every launch. Mid way through the year we celebrated what makes IllamasquaIllamasqua with our Movement Artistry Eyeshadow Palette 

We love giving you the tools to be your creative self and our Movement Palette was no different. Bringing the other 3 pillars of Illamasqua together. Revolutionary artistry, pioneering attitude and unrivalled colour through with the hues and shade names. Having the freedom to unleash your own unique creativity, through experimentation and self-expression


We took over London Fashion Week for both seasons this year, taking the runway by storm. With September being slightly different due to the pandemic, Pablo still lead a team of artists to create 3 amazing looks.  New products favoured both seasons, soon becoming both artists and press favourites. Beyond Foundation and Beyond Liquid Highlighter created glowing, metallic skin paired with bold eyes, elongated wings and perfect pouts. 

There has been plenty to celebrate and be thankful for over the last 12 years and we have a lot more to celebrate in the coming year. With more new product launches and collections, celebrating our brand values and not forgetting our Illamafia. 

Thank you for standing by us, celebrating what you stand for and letting us be a part of that.

Be sure to tag us in your looks, we would love to share the love and watch out on site for exclusive discounts over the next month. 



Katie Shaw

Katie Shaw

Writer and expert

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