Fashion Week

London Fashion Week: Backstage at Pam Hogg

For her SS20 show, she took the catwalk by storm with a lot of colour and a lot more poodle power, the theme ran throughout the clothes, the extravagant hair and the amazing headpeieces; with the bright colours transferring through to the make up.

Backcombed bouffant’s and huge headdresses framed the bright eyes and contrasting lips; with a mix of yellows, pinks, greens and blues on the lids with bolder colourful eyebrows then contrasting red or pink lips to finish off the very polished face.

‘For the Pam Hogg look there was five different looks for the eyes, three of them which involved colour blocking on the eyelid with a pastel colour and they had a matching eyebrow. One of them was a pale blue eyelid with an electric blue eyebrow, another one was a pale pink eyelid with a red eyebrow and the third one was an orangey green with a dark green eyebrow. All of them had corner lashes and then the other two looks had a really thick socket line, one yellow and the other one bright green, that was the five different looks for the eyes. To make the eyes really bright all of the models got a base of white foundation, Skin Base 01, then we packed on the colour to make it really bright – most of the colours that we used were from the Experimental Palette. For the lips, some of the models had red lips, which was done with lipstick Maneater and the other ones were a neon pink, that you will see in the Christmas collection soon!’

Pablo Rodriguez, Director or Artistry for Illamasqua


The SS20 show was titled ‘Best in Show’ and saw an extravagant bright, psychedelic poodle theme, with some models being walked down the show with a collar and lead style strut that Crufts would of been proud of! Many of the outfits had slogans of ‘Pam’s Poodle Parlour’ and crafted rosettes dotted around, giving the collection a fun celebratory feel especially with the 60’s style patterns and carnivalesque silhouettes. The technique of the bright eye, contrasting lip and a whole lot of poodle power – bring on the party!


Anyway better go, another show is calling…

Katie Shaw

Katie Shaw

Writer and expert

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