Black Friday


It’s (almost) the most wonderful time of year: Black Friday. Ahead of all the makeup offers in the next few weeks we thought we’d get ahead by sharing the top pro makeup artist tips and tricks for our bestsellers.  

Whether you’re planning to overhaul your makeup collection or simply welcoming new additions to your routine, our bestsellers are a great place to start. Promising the same high-quality makeup as always, Illamasqua’s bestsellers cover all of the must-have bases.  

If it’s pro tips you’re after, our Head of Education Mel Barrese shared her top tips for full face makeup.

Model wearing Illamasqua bestselling makeup

We recommend using the wishlist feature on our website. To do this, simply create (or log in to) your account then build out your wishlist. Add all of our bestsellers so you’re not missing out on our Black Friday makeup sales and exclusive offers. You can also sign up to our Black Friday waitlist for early access to the all the makeup deals! 

Feeling overwhelmed with what to shop this Black Friday? Mel pairs her top makeup tips with some of our fan-favourite products to help you master your new look just in time for the holidays.  

1. Beyond Liquid Highlighter – Epic

Delivering luminosity to your complexion, our Beyond Liquid Highlighter is an Illamasqua must-have. Whether you’re creating a natural, radiant glow or going for a more dramatic, strobe highlight, the deep-bronze shade Epic gives the perfect golden glow. 

For a healthy glow from within skin look, apply Beyond Liquid to moisturised skin before layering on your foundation and concealer. Use a small brush and apply over your foundation to the high points of the face, such as cheekbones, brow bones, the bridge of your nose and cupid’s bow. To take your look from subtle to strobe, apply Beyond Powder over the top of your Beyond Liquid application for that extra glow and shimmer.” 

2. Hydra Veil Primer

Part hydrator, part primer, Hydra Veil instantly smooths skin through a self-levelling, futuristic clear gel. Microalgae, Vitamin C and B3 work together to help maintain hydration levels, creating a healthy looking, balanced finish. Mel’s top makeup tip for this primer? 

I apply a small amount using my fingers, on top of cleansed, moisturised skin, ensuring the most amount of product is around the T-Zone and then blend out. After a few seconds the freshly primed skin will be ready for your foundation application. 

3. Skin Base Foundation

Not only a bestseller, our Skin Base Foundation is an award winner. The go-to choice to create a flawless complexion, this lightweight foundation is easy to blend while conditioning for a real skin look. 

It gives a matte look but with a very subtle sheen, perfect to achieve that fresh faced look. I like to build Skin Base in layers, using a fluffy round brush, starting in the middle of the face, close to the nose and then blending out in circular motions. 

4. Colour Veil (Various Shades)

This innovative, hybrid blusher is a bestseller for good reason. Combining the long-wearing pigment of a powder with the innovative properties of our best-selling Hydra Veil Primer, you’ll soon wonder what you did before Colour Veil. Easy to apply, Mel recommends layering up the colour and blending with foundation for a seamless flush of colour.  

I love to apply on to the apples of the cheeks, with a soft, round fluffy brush, blending out and building up colour in layers. Using a very small amount of foundation I then go around the Colour Veil to ensure a truly seamless blend of flush to the cheeks. 

5. Sky Rocket Artistry Palette

 See sparks fly with 12 shimmering powder eyeshadows. Pairing electric brights and soft pastels, this palette is a true light show for the season. Highly pigmented and blendable, the colour combination delivers no matter the occasion. 

 “Each shade is matched into a duo with a complimentary shade, so you can create a look that is harmonious in colour, so for example the shade on the top is matched with shade directly underneath it. To create shimmering warm eye look, bled Crackle into the crease of the eye and the pat Kindling onto the lid.” 

6. Antimatter Lipstick

The happy place between matte and shine, our Antimatter Lipstick has the best of both worlds. Promising a flash of intense colour in a semi-matte cushioned finish, these lipsticks glide onto lips. A comfortable colour you can wear all day, Mel suggests using it as a tint or full lip look – and if you’re feeling especially adventurous, as a soft blusher. 

“While this formula is dense in colour, I love to apply it lightly for a soft stained look by using my fingers and patting the colour onto the lips. For a full look, apply with a makeup brush or straight from the bullet. I sometimes use Antimatter to create a soft blush look, by using a soft fluffy brush and blending in circular motions on to the apples of cheeks.” 

Krista Thurrott

Krista Thurrott

Writer and expert

When I’m not writing or perusing the beauty section, I'm usually applying skincare or trying a new eyeliner. Most confident in minimal makeup with a bold lip, I invite you to join me on my journey to find the perfect mascara and red lipstick!