The Illamafia

A Year in Illamasqua

We are celebrating heading into a new year and decade, as a throwback Thursday we are going to look back at the past year of Illamasqua. Here are some key highlights from the last year…

Innovate Don’t Imitate

Earlier this year, in April we gave you the Nude Revolution. Featuring attention grabbing metallics, bold pigments and powerful pops of neutral shades that you all loved. From our Unveiled Artistry Palette featuring 12 shades of the neural spectrum, from rich browns to golden sand to richly pigmented Lipsticks in the nude shades you need.

Loaded Lip Polish

Move over matte! Our Loaded Lip Polish landed in September, the 14 different shades definitely made the impact. The gloss with the hidden benefits also showed up at London Fashion Week with us and took the catwalk by storm. Melba and Spice at Malan Breton and Spice worn as a stain at Richard Malone.

Electro Tartan

Our latest collection celebrated Illamasqua’s British heritage with a bold, bright twist. Bring you our Electrify Palette, new Antimatter Lipsticks and OMG Burst Beyond Powder. We got you ready for party season and finished the year off with a bang.

New Year is the perfect time for reflection on what you have achieved and to set yourself some new goals heading into the New Year. What was your favourite Illa-highlight of the past year? Or have you set yourself a new makeup resolution to try a new look? Head over to our social channels as we would love to hear from you!


Katie Shaw

Katie Shaw

Writer and expert

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