Black Friday


For beauty junkies, Black Friday is the best time of year to stock up on your favourite products, update your makeup kit and try new things. We all know the early bird gets the worm’ so we’re letting you in on a little secret before our cyber celebration begins.  

At Illamasqua, we think our Black Friday makeup offers are some of the best and we want you to be prepared. Stock up your wishlist today to keep tabs on the beauty offers happening across the site. If you’ve not created a wishlist yet, log in to your account and get started, then read below for a sneak peek of our Black Friday beauty offers over the cyber weekend. 

Illamasqua best-selling makeup products, eyeshadow, blusher, highlighter, foundation, lipstick, primer

Black Friday beauty: 25% Off Bestsellers 

Likely the sale you’ve been waiting for, 25% off our bestsellers will be one of the Black Friday makeup offers to keep your eyes peeled for. Shop our must-haves like our Colour Veil, Antimatter Lipstick and Unveiled Artistry Palette for an exclusive 25% off. Need tips on how to make the most of our bestsellers? This post outlines our pro tips for cult-favourite products, then add the below bestsellers to your wishlist. 

Black Friday Email Exclusives

If you’re not already signed up for our emails, what are you waiting for? Sign up now. Our cyber celebration will start early and, by signing up to our email waitlist, you’ll have early access to all of our top beauty offers. Plus, throughout Black Friday and Cyber Monday, there will be email exclusive offers giving you a chance to save even more or add a free gift to your order.

Black Friday Mystery Bundle

With built-in savings, this mystery bundle is a curious take on best-selling favourites. Exclusive to Black Friday, this bundle includes six full-size products. Want in on an early secret? A full-size Beyond Powder in Deity is definitely part of the deal. Available exclusively on, you can start dreaming of creating festive looks with Beyond Powder in Deity now. 

Flash Sales

If you’re not a cyber rookie then you know our flash sales are some of the best events across our website. Offering cult-favourite products at a reduced price for a limited time, our flash sales are a great way to shop your Black Friday makeup haul. We recommend adding the below products to your wishlist now:  

50% Off Outlet

Still hunting for that holy grail deal? Everything in our Illamasqua outlet will be 50% off. The perfect chance to build your makeup collection, our outlet is full of products loved across the brand, but act fast: this may be your last chance to get your hands on these favourites. 

Krista Thurrott

Krista Thurrott

Writer and expert

When I’m not writing or perusing the beauty section, I'm usually applying skincare or trying a new eyeliner. Most confident in minimal makeup with a bold lip, I invite you to join me on my journey to find the perfect mascara and red lipstick!