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What foundation should I wear?

A guide to help you choose the best foundation to suit your needs.

Following on from the success of our previous makeup help guide, we have decided to aid you with one of the key ingredients to many makeup bags across the globe, Foundation.
Foundation acts as a second skin, a layer to smooth the surface of your skin and create a flawless finish. However, we are all unique with our own tastes and preferences, so finding the right foundation for YOU is not always easy. Now you have an idea of the type of foundation, we can guide you on your shade. Read below to help you find yours.
What foundation should I wear? Your personalised foundation guide – Take our quick test below


The term ‘undertone’ isn’t as complicated as it sounds and figuring out what undertone you have is easier than you think. Your undertone refers to your ‘second layer’ of skin. Usually you are either a cool (pink), neutral or warm (yellow) undertone. If you aren’t sure what your undertone is, do not fear Illamasqua is here. Try the following tests to help you figure it out:

The Jewellery test

If silver is your jewellery colour of choice, you’re likely to have a cool undertone. If gold is your colour of choice, you probably have a warm undertone. If you’re one of the lucky people that can wear both colours, you might have a neutral undertone.

Clothes test

If you tend to wear blues, greens and bluey-reds then you are likely to have a cool undertone. If yellow or orangey-reds are your colour of choice then you probably have a warm undertone.

Veins test

Probably the simplest way to tell what undertone you have. If the veins in your wrist are green, then you are likely to have a warm undertone, however if your veins look blue, you probably have a cool undertone. If you can’t tell, you may be in the neutral group.

Tan test

Do you tan or not? If you usually go brown and do not burn, then you are most likely to have a warm undertone. If you have to avoid the sun at all costs then you will have a cool undertone. Again, if you swing both ways then you are most likely to be neutral. Some deep tones may have red undertones, which we all have suitable shades for.


 Now you know your foundation type and your undertone, which shade of Illamasqua Foundation is best for you?


Powder Foundation/Rich Liquid

Our Powder Foundations are perfect if you prefer a matte finish. Providing medium to full coverage, this foundation will give you a smooth finish, whilst hiding any unwanted imperfections.

Our Rich Liquid foundation is a go-to product for professional makeup artists and is great if you prefer maximum coverage. Water-resistant, conditioning and long lasting. This foundation is perfect for keeping your skin perfect whilst you party long into the night!

With 14 shades available we have you covered (no pun intended!).


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Fair skins with neutral undertone – Shade 115
Fair skins with pink undertones – Shade 120
Fair Skins with yellow/golden undertones – Shade 135

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Medium/Olive skins with neutral tones – Shades 210, 215 or 243
Medium skins with pink undertones – Shade 150


Medium/Olive skins with yellow/golden undertones – Shades 140,  200, 233 or 240
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Deep skin tones with Neutral undertone – 325
Deep Skin tones with yellow/golden undertones – 323

Skin Base Foundation

 If you prefer more of a natural-looking finish, our award-winning Skin Base Foundation is perfect. Lightweight, conditioning and easy to blend makes this our go-to product. This vitamin-rich formula is also very easy to build for those times when you need slightly more coverage.
With 24 shades available, we have a large range of skin tones catered for. See below to find which shades are best for you:


Fair skins with pink undertones – Shades 02 and 3.5 are for the very fair and shades 07 and 08 are a little warmer.
Fair skins with yellow undertone –  Shades 03, 4.5, 5.5, 6.5 and 7.5 are fair and yellow based.

Medium skins with neutral/olive undertone – Skin Base 06 is our most neutral and popular tone,
shades 8.5, 09, 10, 12 and 13 are all suitable for medium skins.
Deep skins with yellow undertone – Skin Base shades 14 and 15 are suitable.
Deep skins with red undertone –  Skin Base 16
Deep skins with olive undertone – Skin Base shades 17 or 18

If you’re still unsure which Skin Base Foundation is right for you, use the following shade chart as a guide… 
illamasqua skin base foundation shade chart


Here is our Skin Base shades swatched for you so you can see the shade’s in true form.

Light Skin Tones 

illamasqua skin base foundation swatches



Medium Skin Tones

illamasqua skin base foundation swatches

Medium/Dark Skin Tones

illamasqua skin base foundation swatches


Dark Skin Tones


illamasqua skin base foundation swatches


We hope this has helped those of you who have felt a little lost when choosing your new Foundation and shade. As always however, we are always ready to answer any questions that you might have and will try our best to recommend a shade for you. The most effective way to match your skin tone would be to visit our brilliant staff in store (find your nearest store here).

Katie Shaw

Katie Shaw

Writer and expert

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