The Edit

Introducing: Loaded Lip Polish, the lip gloss you have been waiting for…

Load up on colour. Load up on moisture. Load up on shine.

Put down your matte lip stick, lip gloss is making a comeback… The latest lip trend is all about high shine, high impact polish and we have got you covered with our latest launch.

Our new Loaded Lip Collection is full of 14 new lip glosses made with a gel formula that melts on to your lips, completely loaded with luxury to help you create some amazing bold looks but also leaving your lips feeling amazing with hidden moisturising benefits. With a range of glosses from vibrant reds to dark delicious chocolate hues, we have a colour for every occasion. Wear them on their own or use our Antimatter Lipsticks and Colouring Lip Pencil to create the perfect lip gloss base, finishing off with our clear Glaze gloss for the perfect topper.

Each of the new 14 lip glosses will make your lips look amazing, they will also feel incredible with the hidden benefits. Enriched with moisturising Sweet Almond Oil and Jojoba Oil for a super glossy shine and replenishing Vitamin E to instantly nourish. Lips are left feeling soft and smooth, with a luxurious high-shine effect which stays in place throughout the day while creating some serious statement bold lips.


“Loaded Lip Polish ticks all the high-gloss ammunition boxes for the perfect patent pout. Your lips will look juicy and plush in this dazzling new formula, and hydrating vegan oils will leave them feeling soft and conditioned. When I put together the colour line-up for Loaded Lip Polish, I wanted a wide spectrum that would allow me to create any possible style on any skin tone. They range from hot pink to dirty beige, from peachy nude to rich chocolate. Strong pigments are key for high impact looks, but they can also be toned down by mixing them with our clear shade Glaze, so your options are endless! Loaded Lip Polish delivers maximum shine with minimum application. A little goes a long way, and stays in place so you need less touch-ups. Never overloaded, just Loaded.”

Illamasqua Director of Artistry, Pablo Rodriguez discusses the key inspiration behind the Loaded Lip Polish Collection.




Helena Walsh

Helena Walsh

Writer and expert

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