Learn It


Create the Illamasqua Icons look with our step by step, using our most Iconic formulas and best-selling shades for a fresh, modern everyday look.

Step 1: For a smooth, flawless and long-lasting base, start by applying Hydra Veil to the centre of the face and blend with fingers outwards. This light, refreshing gel helps to hydrate the skin, as well as ensuring any texture such as fine lines and pores are blurred away.

Step 2: Using a small amount of Skin Base Foundation (size of a ten pence piece), start to apply at the centre of the face with a fluffy blending brush, using circular motions blend outwards to ensure a light, airbrushed look. Skin Base has buildable coverage so apply more in areas where needed.

Step 3: Buff a small amount of Colour Veil in shade Infatuate lightly onto the apples of the cheeks for a healthy, flushed look. Finish skin by applying Skin Base Concealer Pen under the eyes and then set the look by pressing Translucent Loose Powder into the skin to mattify.

Step 4: Our bestselling highlighter OMG, is perfect for adding glow and radiance to the face. Instead of applying to the tops of cheek bones, the highlighter has been buffed on top of the blusher to add a healthy radiant glow. With a smaller brush, dust OMG along the bridge of the nose to open up the eye area, whilst also adding to the cupid’s bow to give the lips an enhanced pout.

Step 5: For a long lasting eye look, buff Illamasqua Brow Gel in Awe across the lid, this soft brown colour creates a great base for any eyeshadow. Starting with Zealous from our Unveiled Artistry Palette, buff lightly onto the brow bone, this champagne gold will give the entire eye area a lift.  With a fluffy eye shadow brush apply the warm pink shade Bold across the lid and then blend up and out for a seamless application. Next apply the deeper plum shade Vivacity to the upper and lower lash line, as well as the outer crease to create depth and shape to the eye.

 Step 6&7: Finish off the look with a classic black eyeliner flick using Precision Gel Liner in Infinity and brush Raven Masquara through top and bottom lashes.

Step 8: Antimatter Lipstick in Bang is the perfect nude for so many skin tones, with its warm and dusty pink undertones. For this look, it has been applied to the lip with a lip brush for a softer, more diffused lip look.



Katie Shaw

Katie Shaw

Writer and expert

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