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World Vegan Day | Vegan Must Have’s

Did you know some of our favourite products here at Illamasqua are Vegan friendly? Discover our range of high performance, highly pigmented and 100% Vegan products. It doesn’t matter if you are here because you are attempting Veganuary or you are a fully-fledged Vegan. We are celebrating with you all as it is World Vegan Day and we have the products for you!

On top of our Vegan products, we are very passionate about being cruelty-free – being recognised by PETA. We have never and will never test on animals. We as a brand believe in beauty not brutality and this is something we have stood by since the brand started.

Here are your Illa-must have Vegan products.

The Veil’s

One of our most spoke about products, our Hydra Veil is a part hydrator, part primer. Instantly hydrating and smooths skin through a self-levelling, futuristic clear gel that creates a flawless base for your Foundation. Ingredients include Vitamin C and plant extracts that help calm and refresh your skin helping aid a hand to a healthy glow.

Hydra Veil isn’t the only Veil that is Vegan-friendly, our Matte and Beyond Veils are also suitable and amazing for aiding in the look you want to achieve. Our Matte Veil Primer absorbs excess oil whilst retaining the skin’s natural moisture levels, perfect for those with oily skin.

The Beyond Veil Primer brings together two of our most iconic products. Our Hydra Veil and our Beyond Powder both being Vegan-friendly too! Get the benefits of the Hydra Veil while sporting a natural glowing finish.


Create the perfect base…

The only thing to wear on top of our Veil’s is our Skin Base Foundation. The go to duo for a flawless complexion. Our award-winning Foundation is lightweight and easy blendable to ensure you get the look you desire. With 26 shades to choose from, we have a shade for everyone. With the choice of SB01 also this allows you to slightly lighten any shade making sure you are covered for Summer and Winter in one shade.


Need a little bit of concealer?

Fear not we have the perfect concealer to our Skin Base is our Skin Base Concealer Pen which you guessed it is 100% Vegan. Giving you high coverage with a matte finish while also looking after your skin with Vitamin E and pro-vitamin B5. Perfect for aiding in covering dark circles or helping you to create the contoured look.


Sculpt, pop and create

Our water-based formula Gel Sculpt, is a unique contouring gel that blends easily to create any look you wish and is completely Vegan-friendly. Available in 3 shades and suitable for many skin tones as it is easily buildable for a subtle definition or layer it up for the perfect contour.


It’s all in the eyes…

A few of our favourite Artistry Palettes are completely Vegan-friendly; including our Electrify, Elemental, Experimental and more! Meaning you can create a varied amount of looks across the board from a nude smokey eye to a bright show stopping look. Our Vegan-friendly Palettes all feature a range of 12 shades, all with a different theme across the colour choices selected.


Load up on colour…

Move over matte, this year we launched 14 shades in our Loaded Lip Polish Collection. A super smooth, non-sticky formula that delivers highly-pigmented colour with a high-gloss, mirror-shine finish. All of them being completely Vegan friendly with nourishing qualities to moisturise the lips with Sweet Almond Oil and replenishing Vitamin E.


That’s not all of our Vegan selection, we have more including our favourite OMG Beyond Powder and our makeup brushes! Head to our Vegan category here.


Katie Shaw

Katie Shaw

Writer and expert

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