If your New Year resolutions are still forging strong and #Veganuary is going well, you may be looking to carry this vegan dedication to other areas of your life – including your makeup bag.
While there are many brands that fall within the cruelty-free pledge, at Illamasqua we innovate 100% cruelty-free makeup and are diligently working to grow our vegan makeup offering.
On a mission to empower all with the confidence to express their true self, our high-performing colour defies industry standards and a passion for artistry is in our blood. Our anti-conformist attitude and irreverent style emboldens the brave. This means we aren’t afraid to make a difference where it counts: introducing makeup lovers and artists to cruelty-free and vegan beauty products with the same revered Illamasqua quality.
We’re proud to be part of the plant-based movement with a goal of making all Illamasqua products 100% vegan by 2022.
Looking to inspire creativity? Our Head of Training Mel Barrese has these top tips for using our best-selling vegan makeup.
“I love to add the shade Glaze to any lipstick and liner combination, turning any lip formula instantly into a gloss without losing your desired colour. For fuller-looking lips, concentrate the lip gloss in the center of the lips, or apply on top of your favourite lipstick to add a highly pigmented and mirror-shine finish.”