The Edit


If your New Year resolutions are still forging strong and #Veganuary is going well, you may be looking to carry this vegan dedication to other areas of your life – including your makeup bag 

While there are many brands that fall within the cruelty-free pledge, at Illamasqua we innovate 100% cruelty-free makeup and are diligently working to grow our vegan makeup offering 

On a mission to empower all with the confidence to express their true self, our high-performing colour defies industry standards and a passion for artistry is in our blood. Our anti-conformist attitude and irreverent style emboldens the brave. This means we aren’t afraid to make a difference where it counts: introducing makeup lovers and artists to cruelty-free and vegan beauty products with the same revered Illamasqua quality. 

We’re proud to be part of the plant-based movement with a goal of making all Illamasqua products 100% vegan by 2022.  

Looking to inspire creativity? Our Head of Training Mel Barrese has these top tips for using our best-selling vegan makeup. 


I love to add the shade Glaze to any lipstick and liner combination, turning any lip formula instantly into a gloss without losing your desired colour. For fuller-looking lips, concentrate the lip gloss in the center of the lips, or apply on top of your favourite lipstick to add a highly pigmented and mirror-shine finish.” 


I always like to ensure that I have prepped the eye area before applying eyeshadow. I lightly buff a small amount of Skin Base Concealer before applying any eye shadow. The concealer is self setting, so once it’s dry the formula will give you a clean base to work on top of, as well as truer eyeshadow colour pay off and a softer blend.”


Iconic Chrome is the easiest, mess free way to wear glitter. This hybrid formula of cream and powder means you can simply apply and go, with either your finger or an eyeshadow brushThese can be used on the entire lid, or for more subtle strobing, use on the brow bone or inner tear duct to open and freshen up the eyes.”


“Beyond Liquid Highlighter is great for mixing, whether you add to a moisturiser for a subtle spa-like glow, add extra dimension to your cream blusher or to your foundation for a dewy glow. Simply mix Beyond Liquid Highlighter onto the back of your hand with equal parts of foundation, cream blusher or moisturiser and then apply directly to your skin.”


When wearing lipstick, I like to ensure my cheek colour matches my lip colour to create a sense of harmony across my entire makeup look. As Sheer Veil lipsticks are super creamy and conditioning, they can also double up as a great cream blusher. Simply apply to the apples of your cheeks and blend out using a fluffy cheek brush, then apply the same colour to your lips. This will give you a natural, healthy looking glow all day long.” 

Krista Thurrott

Krista Thurrott

Writer and expert

When I’m not writing or perusing the beauty section, I'm usually applying skincare or trying a new eyeliner. Most confident in minimal makeup with a bold lip, I invite you to join me on my journey to find the perfect mascara and red lipstick!