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If you are interested in any of the vacancies below please contact recruitment@illamasqua.com with a CV and cover letter
JOB DESCRIPTION
Position Overview
The Retail Artist will contribute to the overall success of the account through excellent make up artistry, teamwork and the delivery of outstanding customer service. Promoting, enhancing and maintaining the Illamasqua image and reputation to the customer.
Key responsibilities and standards
Sell the Illamasqua brand and its products/services to achieve required retail individual and account sales targets for AUS, AUT and productivity set by the company
Demonstrate excellent product knowledge, communicating this to the customer to meet their needs.
Book appointments and deliver lessons and transformations to achieve sales targets and deliver a total brand experience.
Prompt, polite and efficient customer services at all times to provide each and every customer with the best level of makeover possible in Illamasqua style tailored to the customer requirements.
Communicate information to the Business and Assistant Manager/Head Office when required.
Requirements
Previous sales experience in a similar industry working with KPI’s and sales targets
A passion for makeup artistry, beauty and cosmetics.Department: Retail
Job Type: Retail Artist
Location: London
Posted By: 25/05/2016
JOB DESCRIPTION
Position Overview:
Integral to the creation of the global Illamasqua brand strategy, the Marketing Manager will translate this strategy into the conception and delivery of industry-leading marketing initiatives Delivered across all touchpoints: retail and brand marketing, NPD, Social, Online, PR, content, in the UK and international distributors. A leader and visionary, they will have an idea and delegate it through individual work streams, ensuring it is strategically robust at all times. Combing product management prowess with channel strategy, in order to position Illamasqua for transformative growth.
Roles & Responsibilities:
Marketing Strategy & Calendar:
• Support creation of the global marketing strategy and brand positioning, working with the Marketing Director.
• Translate the global strategy into individual marcomms channel activity: delivering social, PR, content and retail marketing strategies that deliver cut through and results.
• Own creation of a multi-layered marketing calendar. Including NPD launches and brand campaigns that build Illamasqua’s position and deliver market growth.
• Compose quarterly brand updates and campaign overview packs for all new launch activity. Aligning key brand objectives with campaign plans, creative assets and collateral. For communication to internal, agency, retail and international distributor partners.
• Building a global template of retail excellence that can be adapted across international territories, professional and digital channels. Lead the delivery of regional or channel initiatives through individual teams.
• Launch plans for the announcement of Illamasqua in new international markets.
• Proactivity providing updates on customer insight, current marketing conditions and competitor reviews. In order to actively drive brand activity and product innovation.
• Monitor, review and report on all marketing activity, to ensure KPIs and ROI.
Brand Marketing:
• Ownership of PR, social and content strategy. Maximising reach, engagement, and brand loyalty.
• Translating Illamasqua’s unique brand values into the conceptualization and delivery of brand campaigns that connect with our audience. Working disruptively and in order to outthink the competition in a crowded market.
• Management of the external PR agency. Pushing them outside the realms of traditional PR, owning budgets and KPIs.
• Leading the Social Media Manager on the delivery of strategically robust social campaigns, and influencer management.
• Delivery of Content Strategy to support growth across all brand and social channels.
• Setting of brand KPIs and engagement metrics. Creating monthly brand update reports and SWOT analysis in order to lead future learnings and manage investment.
Retail / Product Marketing:
• Creation and delivery of retail marketing strategy with Marketing Director.
• Including product category and sales review, sampling and GWP program, gifting, services & education, customer experience. Working across multiple departments.
• Identifying growth areas and setting projected targets for all NPD and core launches. Working closely with Product, Retail and Sales teams to identify new opportunities.
• Working closely with Head of Training and Education to build training scheme in line with objectives and ensure a legion of dedicated, excited retail shopfloor teams.
• Build strong relationships with all retail partners. Continually communicating new campaigns, securing additional support and collaborating on their focus areas in order to maximize growth.
• Drive local marketing and experiential marketing at store level.
Leadership & Activation:
• Assume responsibility for activation and communication of all marketing activity. Managed from strategic, planning, creative through to final activation. On time, budget, brand and strategy.
• Be the brand guardian to ensure all work lives and breathes the Illamasqua ethos.
• Motivating all departments to deliver brand excellence. Managing across senior and junior stakeholders.
• Working with the Creative Team on creation and publication of all marketing assets – across campaign and product photography, video, print.
• Management and review of external agencies and freelancers: PR, content, creative agency.
Key Competencies/Technical Skills
• Experience managing multi-channel campaigns in a fast-paced environment.
• Excellent interpersonal skills, including a flexible approach and adaptable to change
• Ability to marry creative thinking with strategic insight and KPI management.
Profile
• Brand and retail marketing experience
• Beauty / fashion sector preferred
• Minimum 4/5 years’ experience
• Management of multi-discipline team
Department: Head Office
Job Type: Digital National Accounts Manager
Location: Illamasqua Head Office
Posted By: 14/09/2017
JOB DESCRIPTION
Position Summary
To build effective relationships with digital partners, in order to drive opportunities, initiatives, delivery of targets and KPI’s, across digital channels.
Financial Responsibilities:
*Deliver wholesale objectives for relevant accounts.
*Analyse sales forecasting for relevant partner.
*Manage monthly and annual sales forecasts.
Provide rationale to Head of Sales.
*Provide weekly, latest estimates on sales projections, complete with confirmation of upside and action plan to alleviate shortfalls.
*Prepare co/ordinate sales strategy documents for company meetings, Including;
-Quarterly strategy meetings, ensuring all departments have fed into you their plans, and updates
-Weekly / Monthly Sales meetings – complete with stock and sales analysis
-Weekly / Monthly Supply/ NPD meetings -Weekly / Monthly meetings with marketing, Education or other retail departments
Forecasting and Stock Management:
*Review the sell-in and sell-through with particular emphasis on core/peak trading and ‘Must-Have,’ products. Ensure follow up orders are placed where further stock is required.
*Ensure all orders are cross checked and processed in a timely manner.
*Management of Weekly / Monthly ordering from digital partners.
*New Product annual forecasting, and supporting plans to achieve forecasting targets to sell into digital partner.
Relationships:
*Develop strong relationships with digital partners, and key team members, in order to effectively manage and ensure maximum support is given to Illamasqua.
*Exemplary level of service to be given to partners, and leading by example at all times, as acting as key representation for Illamasqua
*Experience, and strong comprehension of the market and the consumer, to be able to influence, lead partners to represent our philosophies, with maximum impact.
*Develop and maintain interdepartmental relationships with all stakeholders.
Business Planning:
*Audit and consistently review accounts to understand business opportunities, digital partner’s objectives and ensuring in line with brand DNA
*Plan develop and agree business plans with each digital partner.
*Monitor, progress and review business plans with partner.
*Design annual promotional programme for each partner across all platforms – liaise with UK Marketing Manager to deliver national marketing plan, and sales objectives.
Marketing:
*Set digital strategies for partners, considering opportunity with each digital partnership.
*Strong presentational skills to present, digital strategy to partner, ensuring partner is engaged and Influenced by presentation.
*Optimise digital content to increase brand awareness and sales.
*Suggest, design and implement digital projects.
*Analyse success of digital campaigns / promotions and activity, and present back to business and partner.
*Liaise with Social Media Teams – to deliver high quality of social media content
*Combine and work alongside retailer and Illamasqua digital and social team, to ensure maximising opportunities, and brand visibility.
*Ensuring Education and Artistry in represented digitally to the desired standard.
Required Skills / Abilities:
• 3 years relevant sales’ experience
• Experience in Digital Account Management
• Experience within either a luxury, premium or cosmetic business
• Personal affinity with brand ethos and products
• Experience of producing trade marketing/business plans
• Presentation and customer facing skills
• Customer and relationship focused
• Ability to be both proactive and reactive
• Attention to detail
• Analytical and numerate
• Persuading and influencing
• Effective negotiation
• Creative and innovative
• Good communicator
• Able to work under pressureDepartment: Head Office
Job Type: Digital National Accounts Manager
Location: Illamasqua Head Office
Posted By: 14/09/2017
JOB DESCRIPTION
Position Summary
To build effective relationships with digital partners, in order to drive opportunities, initiatives, delivery of targets and KPI’s, across digital channels.
Financial Responsibilities:
*Deliver wholesale objectives for relevant accounts.
*Analyse sales forecasting for relevant partner.
*Manage monthly and annual sales forecasts.
Provide rationale to Head of Sales.
*Provide weekly, latest estimates on sales projections, complete with confirmation of upside and action plan to alleviate shortfalls.
*Prepare co/ordinate sales strategy documents for company meetings, Including;
-Quarterly strategy meetings, ensuring all departments have fed into you their plans, and updates
-Weekly / Monthly Sales meetings – complete with stock and sales analysis
-Weekly / Monthly Supply/ NPD meetings -Weekly / Monthly meetings with marketing, Education or other retail departments
Forecasting and Stock Management:
*Review the sell-in and sell-through with particular emphasis on core/peak trading and ‘Must-Have,’ products. Ensure follow up orders are placed where further stock is required.
*Ensure all orders are cross checked and processed in a timely manner.
*Management of Weekly / Monthly ordering from digital partners.
*New Product annual forecasting, and supporting plans to achieve forecasting targets to sell into digital partner.
Relationships:
*Develop strong relationships with digital partners, and key team members, in order to effectively manage and ensure maximum support is given to Illamasqua.
*Exemplary level of service to be given to partners, and leading by example at all times, as acting as key representation for Illamasqua
*Experience, and strong comprehension of the market and the consumer, to be able to influence, lead partners to represent our philosophies, with maximum impact.
*Develop and maintain interdepartmental relationships with all stakeholders.
Business Planning:
*Audit and consistently review accounts to understand business opportunities, digital partner’s objectives and ensuring in line with brand DNA
*Plan develop and agree business plans with each digital partner.
*Monitor, progress and review business plans with partner.
*Design annual promotional programme for each partner across all platforms – liaise with UK Marketing Manager to deliver national marketing plan, and sales objectives.
Marketing:
*Set digital strategies for partners, considering opportunity with each digital partnership.
*Strong presentational skills to present, digital strategy to partner, ensuring partner is engaged and Influenced by presentation.
*Optimise digital content to increase brand awareness and sales.
*Suggest, design and implement digital projects.
*Analyse success of digital campaigns / promotions and activity, and present back to business and partner.
*Liaise with Social Media Teams – to deliver high quality of social media content
*Combine and work alongside retailer and Illamasqua digital and social team, to ensure maximising opportunities, and brand visibility.
*Ensuring Education and Artistry in represented digitally to the desired standard.
Required Skills / Abilities:
• 3 years relevant sales’ experience
• Experience in Digital Account Management
• Experience within either a luxury, premium or cosmetic business
• Personal affinity with brand ethos and products
• Experience of producing trade marketing/business plans
• Presentation and customer facing skills
• Customer and relationship focused
• Ability to be both proactive and reactive
• Attention to detail
• Analytical and numerate
• Persuading and influencing
• Effective negotiation
• Creative and innovative
• Good communicator
• Able to work under pressure
Department: Head Office
Job Type: Senior International Account Manager
Location: Illamasqua Head Office
Posted By: 14/09/2017
JOB DESCRIPTION
Position Summary
To build effective relationships with International distributors / retail partners in order to drive opportunities, initiatives, delivery of targets and KPI’s, across all channels.
Financial Responsibilities:
*Forecast and Deliver retail / wholesale objectives for relevant accounts.
*Analyse sales forecasting for relevant partner, and understand sales opportunities, within business.
*Manage monthly and annual sales forecasts. Provide rationale to Head of Sales.
*Provide weekly, latest estimates on sales projections, complete with confirmation of upside and action plan to alleviate shortfalls.
*Weekly Conference Calls with distributor / retail partner – discussing sales performance – to drive wholesale targets.
*Prepare and deliver sales strategy documents/ presentations for company meetings, Including;
-Quarterly strategy meetings.
-Weekly / Monthly Sales meetings – complete with stock and sales analysis
-Weekly / Monthly Supply/ NPD meetings
-Weekly / Monthly meetings with marketing, HR or other retail departments
Forecasting and Stock Management:
*Review the sell-in and sell-through with particular emphasis on core/peak trading and ‘International Must-Have,’ products.
*Ensure all orders are cross checked and processed in a timely manner.
*Management of Weekly / Monthly ordering from retail partners.
*New Product annual forecasting, and supporting plans to achieve forecasting targets to sell into retail partner.
Relationships:
*Develop strong relationships with retail partners, and key team members, in order to effectively manage and ensure maximum support is given to Illamasqua.
*Exemplary level of service to be given to retail partners, and leading by example at all times, as acting as key representation for Illamasqua
*Experience, and strong comprehension of the retail partner’s International market and the consumer, to be able to influence, lead retail partners to represent our philosophies, across all channels, and with maximum impact.
*Develop and maintain interdepartmental relationships with all stakeholders.
Business Planning:
*Audit and consistently review accounts to understand business opportunities, customer objectives and ensuring in line with brand DNA
*Plan develop and agree business plans with each retail partner
*Monitor, progress and review business plans with retail partner
*Design annual promotional programme for each retailer across all platforms – liaise with UK Marketing Manager to deliver national marketing plan, and sales objectives.
VM:
*Ownership of new store openings, management of critical path, and weekly conference calls / meetings.
*Strong communication with Head of VM, and team.
*Ensuring that VM standards across retail partners is in line with brand vision, and accurately representing Illamasqua.
Marketing:
*Formulate robust marketing plan (in conjunction with Marketing Manager) alongside promotional and sales business plan.
*Adapt, and grow where necessary, marketing plans and build specific events and promotions, exploring new partnership initiatives where presented.
*Presentation and feedback to Sales and Marketing on marketing plan, to adapt and grow to ensure success of brand awareness, and sales opportunities.
Required Skills / Abilities:
• 5 years relevant sales’ experience
• Experience in International Account Management
• Experience within either a luxury, premium or cosmetic business
• Personal affinity with brand ethos and products
• Cross functional experience
• Experience of building and executing strong business plans
• Experience of producing trade marketing plans
• Team player • Team Management experience
• Driven with ability to drive those around them without having direct management responsibility
• Customer and relationship focused
• Ability to be both proactive and reactive
• Attention to detail
• Analytical and numerate
• Persuading and influencing
• Effective negotiation
• Creative and innovative
• Good communicator
• Able to work under pressure
Department: Head Office
Job Type: Head of Professional Development & SOMUA
Location: Illamasqua Head Office
Posted By: 14/09/2017
JOB DESCRIPTION
Position Summary
To build effective relationships with Schools and Colleges, to deliver sales targets and KPI’s.
Ownership of SOMUA – School Of Make-up Artistry, to deliver commerciality, originality and on-brand to deliver Sales Targets and KPI’s
Business Planning:
*Audit and consistently review existing college partnerships and SOMUA, to maximise business opportunities, consumer requests.
*Analyse and provide business proposals for new colleges and target penetration.
*Plan develop and agree business plans for SOMUA
*Monitor, progress and review business plans, and feedback to wider business.
*Audit college kits, and consistently review to ensure relevant, and to achieve maximum sales opportunity.
*Design annual promotional programme for SOMUA & Colleges across all platforms – liaise with UK Marketing Manager to deliver national marketing plan, and sales objectives.
*Comprehensive and strategic planning of college visits.
*Manage and Co-ordinate SOMUA road-shows / events and professional opportunities across UK
Financial Responsibilities:
*Deliver retail targets for College kit’s and SOMUA.
*Analyse course and college kit performance *Deliver and achieve targets on professional account holders and sales achievement.
*Manage monthly and annual sales forecasts. Provide rationale to Head of Sales.
*Provide weekly, latest estimates on sales projections, complete with confirmation of upside and action plan to alleviate shortfalls.
*Prepare co/ordinate sales strategy documents for company meetings, Including;
-Quarterly strategy meetings, ensuring all departments have fed into you their plans, and updates
-Weekly / Monthly Sales meetings – complete with course occupancy and sales data
-Weekly / Monthly Supply/ NPD meetings
-Weekly / Monthly meetings with marketing, education and artistry or other retail departments
Forecasting and Stock Management:
*Accurate forecasting of college kits and kit contents, to ensure minimal OOS or shortfalls
*Ensure all orders are cross checked and processed in a timely manner.
*Management of Weekly / Monthly ordering from College partners.
Relationships:
*Develop and maintain strong relationships with exiting college partners.
*Exemplary level of service to be given to partners, and leading by example at all times, as acting as key representation for Illamasqua.
*Develop and maintain interdepartmental relationships with all stakeholders.
*Maintain a strong work relationship with Bangkok, Dubai and Croatia schools, and ensure the same courses are delivered to the agreed standards.
Marketing:
*Combine marketing activity alongside promotional and sales business plan.
*Adapt, where necessary, marketing plans and build specific events and promotions, exploring new initiatives where presented.
*Marketing and digital campaigns to socially market SOMUA.
*Combine and work alongside colleges and Illamasqua digital and social team, to ensure maximising opportunities, and brand visibility.
Required Skills / Abilities:
• 5 years cosmetics industry
• 5 years minimum active make-up artist
• 2 years sales experience • Nationally recognised qualification in makeup artistry
• Strong and technical artistry ability
• Must be a minimum level 6 make-up artist
• Strong Presentation / Education and Facilitation Skills
• Strong and up to date knowledge on industry
• Personal affinity with brand ethos, and DNA
• Creative and Innovative
• Good Communication Skills
• Able to work under pressure
• Flexible approach to working hours
• Ability to travel nationally
Department: Retail
Job Type: Retail Artist
Location: Debenhams - Cardiff
Posted By: 23/03/2016
JOB DESCRIPTION
Position Overview
The Retail Artist will contribute to the overall success of the account through excellent make up artistry, teamwork and the delivery of outstanding customer service. Promoting, enhancing and maintaining the Illamasqua image and reputation to the customer.
Key responsibilities and standards
Sell the Illamasqua brand and its products/services to achieve required retail individual and account sales targets for AUS, AUT and productivity set by the company
Demonstrate excellent product knowledge, communicating this to the customer to meet their needs.
Book appointments and deliver lessons and transformations to achieve sales targets and deliver a total brand experience.
Prompt, polite and efficient customer services at all times to provide each and every customer with the best level of makeover possible in Illamasqua style tailored to the customer requirements.
Communicate information to the Business and Assistant Manager/Head Office when required.
Requirements
Previous sales experience in a similar industry working with KPI’s and sales targets
A passion for makeup artistry, beauty and cosmetics.
Department: Retail
Job Type: Business Manager
Location: Debenhams - White Rose, Leeds
Posted By: 30/01/2017
JOB DESCRIPTION
Position Overview
Responsible for the everyday management of account it is the Business Managers job to ensure all account KPI’s including sales and YTD growth targets are met. They are responsible for the identification and provision of all aspects of the team management – their needs, challenges, training, coaching, development, reviews and disciplinary requirements.
Experience required
Must have previous management experience within the retail beauty industry working with team and account KPI’s and sales targets.
Prime responsibilities
• Role model – Demonstrating to team members excellent conduct, appearance and selling skills
• Performance Management – Communicate, monitor, and motivate individuals to ensure account KPI’s are met
• Communication - Giving regular feedback with coaching, training and development areas
• Account Growth – Innovative focus for ways to increase sale potential and service standards
• Stock Management –Ensuring stock is well balanced in accordance with sales patterns
Department: Retail
Job Type: Business Manager
Location: Debenhams, Lakeside, Essex
Posted By: 26/05/2016
JOB DESCRIPTION
Position Overview
Responsible for the everyday management of account it is the Business Managers job to ensure all account KPI’s including sales and YTD growth targets are met. They are responsible for the identification and provision of all aspects of the team management – their needs, challenges, training, coaching, development, reviews and disciplinary requirements.
Experience required
Must have previous management experience within the retail beauty industry working with team and account KPI’s and sales targets.
Prime responsibilities
• Role model – Demonstrating to team members excellent conduct, appearance and selling skills
• Performance Management – Communicate, monitor, and motivate individuals to ensure account KPI’s are met
• Communication - Giving regular feedback with coaching, training and development areas
• Account Growth – Innovative focus for ways to increase sale potential and service standards
• Stock Management –Ensuring stock is well balanced in accordance with sales patterns
Department: Head Office
Job Type: UK Business Operations Manager
Location: Illamasqua Head Office
Posted By: 14/09/2017
JOB DESCRIPTION
Position Summary
To build manage and deliver retail targets, and P&L through our FSS and Focus Stores and effective management of the field team.
Business Planning:
*Audit and consistently review business to understand and act on opportunities, customer objectives and ensuring in line with brand DNA.
*Plan develop and agree Free Standing Store, and Focus Store Strategy and business plan.
*Collaborate with each retail cluster manager, to have own business plan, maximising on their stores opportunities.
*Monitor, progress and review Strategy and business plan.
*Work with the Head Of Global Education to deliver exemplary customer service and artistry across all locations.
*Design and manage annual promotional/eventing programme for each location, with cluster managers (Liaise with UK Marketing Manager to deliver national marketing plan, and sales objectives.)
*Deliver KPI’s across business, track, monitor and feedback to wider business.
Financial Responsibilities:
*Deliver retail and P&L objectives for FSS/Focus Store business.
*Analyse sales forecasting, nationally and by store.
*Manage monthly and annual sales forecasts. Provide rationale to Head of Sales.
*Provide weekly, latest estimates on sales projections, complete with confirmation of upside and action plan to alleviate shortfalls.
*Prepare co/ordinate sales strategy documents for company meetings, Including;
-Quarterly strategy meetings, ensuring all departments have fed into you their plans, and updates
-Weekly / Monthly Sales meetings – complete with stock and sales analysis
-Weekly / Monthly Supply/ NPD meetings -Weekly / Monthly meetings with marketing, HR or other retail departments
Forecasting and Stock Management:
*Implement processes and procedures to ensure stock loss comes within company expectations.
*Ensuring accuracy with delivery procedures, and process.
*Monitoring and managing Focus Stores stock levels, to maximise sales.
*New product forecasting and target setting, communication to wider business, to support through education / marketing and eventing.
VM:
*Ownership of new store openings, management of critical path, and weekly conference calls / meetings
*Strong communication with Head of VM, and team.
*Ensuring new launches are launched successfully and with maximum impact.
*Policing store standards/maintenance across all FSS and Focus Stores
Marketing:
*Combine marketing activity alongside promotional and sales business plan.
*Implement and ownership of Retail Activity Calendar is kept up to date and communicated to relevant Head Office / Field Sales.
*Combine and work alongside Marketing Manager and Exec to ensure consistent incremental eventing happening across all stores, maximising opportunities, and brand visibility.
*Liaising with digital and social channels to market FSS and Focus Stores, through all social channels
. Management Skills:
*Effective management of cluster managers.
*Coaching, training management team, in all retail aspects
*Key influencing and networking with Focus store management
*Collaborative working with Head of Education / Artistry and Professional development, to reach customer service potential across business.
Required Skills / Abilities:
• 5-7 years Retail Management experience in similar role
• Experience of UK retail market place
• Experience within either a luxury, premium or cosmetic business
• KPI and Sales Driven
• Excellent man management skills
• HR Experience – within previous experience
• Personal affinity with brand ethos and products
• Experience of producing Business/marketing plans
• Customer Service focused
• Ability to be both proactive and reactive
• Analytical and numerate
• Persuading and influencing
• Effective negotiation
• Good communicator
• Able to work under pressure
• Ability to travel across the UK
Department: Head Office
Job Type: Marketing Manager
Location: Illamasqua Head Office
Posted By: 14/09/2017
JOB DESCRIPTION
Position Overview:
Integral to the creation of the global Illamasqua brand strategy, the Marketing Manager will translate this strategy into the conception and delivery of industry-leading marketing initiatives Delivered across all touchpoints: retail and brand marketing, NPD, Social, Online, PR, content, in the UK and international distributors. A leader and visionary, they will have an idea and delegate it through individual work streams, ensuring it is strategically robust at all times. Combing product management prowess with channel strategy, in order to position Illamasqua for transformative growth.
Roles & Responsibilities:
Marketing Strategy & Calendar:
• Support creation of the global marketing strategy and brand positioning, working with the Marketing Director.
• Translate the global strategy into individual marcomms channel activity: delivering social, PR, content and retail marketing strategies that deliver cut through and results.
• Own creation of a multi-layered marketing calendar. Including NPD launches and brand campaigns that build Illamasqua’s position and deliver market growth.
• Compose quarterly brand updates and campaign overview packs for all new launch activity. Aligning key brand objectives with campaign plans, creative assets and collateral. For communication to internal, agency, retail and international distributor partners.
• Building a global template of retail excellence that can be adapted across international territories, professional and digital channels. Lead the delivery of regional or channel initiatives through individual teams.
• Launch plans for the announcement of Illamasqua in new international markets.
• Proactivity providing updates on customer insight, current marketing conditions and competitor reviews. In order to actively drive brand activity and product innovation.
• Monitor, review and report on all marketing activity, to ensure KPIs and ROI.
Brand Marketing:
• Ownership of PR, social and content strategy. Maximising reach, engagement, and brand loyalty.
• Translating Illamasqua’s unique brand values into the conceptualization and delivery of brand campaigns that connect with our audience. Working disruptively and in order to outthink the competition in a crowded market.
• Management of the external PR agency. Pushing them outside the realms of traditional PR, owning budgets and KPIs.
• Leading the Social Media Manager on the delivery of strategically robust social campaigns, and influencer management.
• Delivery of Content Strategy to support growth across all brand and social channels.
• Setting of brand KPIs and engagement metrics. Creating monthly brand update reports and SWOT analysis in order to lead future learnings and manage investment.
Retail / Product Marketing:
• Creation and delivery of retail marketing strategy with Marketing Director.
• Including product category and sales review, sampling and GWP program, gifting, services & education, customer experience. Working across multiple departments.
• Identifying growth areas and setting projected targets for all NPD and core launches. Working closely with Product, Retail and Sales teams to identify new opportunities.
• Working closely with Head of Training and Education to build training scheme in line with objectives and ensure a legion of dedicated, excited retail shopfloor teams.
• Build strong relationships with all retail partners. Continually communicating new campaigns, securing additional support and collaborating on their focus areas in order to maximize growth.
• Drive local marketing and experiential marketing at store level.
Leadership & Activation:
• Assume responsibility for activation and communication of all marketing activity. Managed from strategic, planning, creative through to final activation. On time, budget, brand and strategy.
• Be the brand guardian to ensure all work lives and breathes the Illamasqua ethos.
• Motivating all departments to deliver brand excellence. Managing across senior and junior stakeholders.
• Working with the Creative Team on creation and publication of all marketing assets – across campaign and product photography, video, print.
• Management and review of external agencies and freelancers: PR, content, creative agency.
Key Competencies/Technical Skills
• Experience managing multi-channel campaigns in a fast-paced environment.
• Excellent interpersonal skills, including a flexible approach and adaptable to change
• Ability to marry creative thinking with strategic insight and KPI management.
Profile
• Brand and retail marketing experience
• Beauty / fashion sector preferred
• Minimum 4/5 years’ experience
• Management of multi-discipline team
Department: Retail
Job Type: Instore Educator
Location: Illamasqua - Liverpool
Posted By: 10/07/2017
JOB DESCRIPTION
Position Overview
An inspirational mentor, the Educator & Retail Artist are the driving force for communicating our unique vision across the Illamasqua brand far and wide. A 3-dimensional role, they move between training and motivating their fellow Illafam; to educating customers and the make-up artists of tomorrow in SOMUA and make-up colleges. To communicating the brand through events and marketing. Combining commerciality with creativity, they take responsibility for the success of their counters and personal development of the team. When they succeed, you succeed. No two days are ever the same, and the role will require travel to spread your wisdom across the UK and beyond.
Key Responsibilities & Standards:
• Monthly development sessions to be held in Illamasqua HQ to support your progression as a successful educator, and share key learnings to support the overall development of the training department.
• A self-starter they will be required to work autonomously 80% of the time. A successful educator will regularly report into their Illamasqua prophet in order to manage their time effectively and achieve their own personal sales growth. In-Store Educator:
• Take full ownership for the efficacious, efficient and effective roll out of the Illamasqua training programme across all stores. . Combining an inspirational brand vision, with artistry skills, key product information and effective customer experience and selling techniques.
• Be a beacon of communication and role model to the Illafam. Ensuring all counter staff and engaged throughout the retail calendar and deliver excellence in everything they do.
• Take autonomy in organising and delivering inspirational training sessions that motivate the IllaFam team. Organising with the regional managers and department stores.
• Ensure that the counter sales targets and KPIs are met and exceeded. Conducting an ongoing review of successes and failings, and proactively instilling new ways of working.
• Mentoring all artists to support their progression through their certification levels 1-6.
• Maintain an incredible working relationship with line management and training department by communicating regularly to keep them informed of all training activity while working together to resolve any difficulties.
• Support with the recruitment process by carrying out Trade tests and induction activity with all successful candidates.
• A confident educator, with the ability to evolve to their audience and often deliver both praise and tough feedback for the long-term success of their peers and the Illamasqua brand. Education & SOMUA:
• Hosting and delivery in-store masterclasses and learning sessions. Educating customers and aspiring make-up artists on how to reach their potential using Illamasqua products and artistic techniques
• Visiting local colleges to run student masterclasses and support the Illamasqua Professional programme
• Supporting the regional rollout of SOMUA and hosting SOMUA consumer courses. Upholding the standards of excellence for the school
• Working with the Illamasqua Prophet to conceptualise seasonal events and masterclasses within each store Brand Ambassador & Retail Artist:
• Creating a legion of new Illa Mafia fans, by communicating and inspiring people with the Illamasqua story wherever you go
• Taking part in regional events and marketing activity, setting a leading standard for Illamasqua artistry.
• Including Facebook Live, Tutorial films, Masterclasses, Q&A sessions, Special Transformations The candidate
• Self-starter and proactive. Taking autonomy in the role to exceed both their own and their teams targets.
• Passionate and inspirational
• A confident and engaging communicator and presenter
• Lives and breathes the Illamasqua brand ethos: individuality, equality
• Strong artistic skills with the ability to evolve to different customer or professional settings
• This role is a based from Flagship Free standing stores and will require some travel with overnight stays.