Ok, if you're a person that has tried cream blushes and they didn't quite work, or one of the many people whom haven't tried a cream blush.... Then never fear, the hero is here!! This firm cream to powder texture is unlike anything else on the market, it applies and STAYS like nothing else, it's not sticky or greasy at all, it literally feels dry to the touch, but applies like silk! If you're not someone who likes to apply products with your fingers, id suggest a firm blush, like Illamasqua's own blush brush, these two together work magic! The colours are all build-able so don't be afraid you'll come out with a bold blink streak across your cheek, it just doest happen like that. I own all of the Velvet Blushes but always come back to Conviction, it suits all skin tones so I know I can rock is with or without a tan, it's the perfect deep pink shade.