Definitely worth the purchase, really light so it allows you to paint on like hair strokes and doesn’t look too clumpy 

This brow gel is so easy to use and looks lush. Buy it you won’t be dissatisfied! 

Absolutely in love with the pigmentation and quality of this. So much bang for your buck. Lasts all day on my oily skin, doesn't smudge and doesn't irritate my skin. Love it.

Been using this for years and i absolutely love it!! applies so easily and looks great, wouldn't use anything else!!

Love this gel. Great colour, I have white hair so have to be careful with the colour. No fuss, no mess and doesn't budge.

This product is the only solution to my thin eyebrows.. I use a wax pen to keep my natural brow in place then an angled brush to draw them on.. Lasts all day with no smudging and my brow looks natural but thicker. A great product.

So easy to apply just glides on and stays put for hours 

Why are you even selling this? It goes on greasy, the lighter color for blinds has a gray tint to it, the thing goes on like a muddy mess. Due to their return policy I can’t even exchange it for any other product that works for me. I used to be a big fan of illamasqua now I think the brand is trash. I’ll be spending my money elsewhere. It’s sad to see such a good brand go down the tubes with subpar products. 

Absolutely gutted I didn’t find this product sooner. This brow pot allows both day and night fleeky ness buy using Light cover during the day and more for nights or when you need to impress the most... I’ve tried and wasted money looking for a long lasting natural looking brow product....  Such a happy bunny xxxx

It has taken me ages to find the right product for my brows! I have naturally mixed pearl and warm toned blonde hair, which is awkward to colour match, and Awe is perfect. Even when I bleached my hair bright white it still worked. Great consistency, easy to apply with an agled brush. 10/10 would recommend for blonde girls, best product I’ve found, no gingery tones and not too dark.