Pride is everyday
We believe Pride is every single day. It’s in our veins.

We’ve always believed there is no one type of beauty and that celebration continues. We’re committing to elevating the voices within the LGBTQ+ community, their inspiring experiences, some awkward moments and how they’ve come to express themselves.

Completely unscripted, these LGBTQ+ creators have produced content around topics and themes they want to discuss this Pride month.



ILLAMASQUA BEAUTY PRIDE SERIES

As we head into Pride month, we’re delving further into those from the LGBTQ+ community, whose representation of self goes beyond the classical perceived ideas of beauty and each of whom have their own unique story to tell.



BEAUTY AND YOURS: A FILM SERIES BY ILLAMASQUA

We gave six members of the LGBTQ+ community full creative freedom and an open brief to discuss what beauty and empowerment means to them. From poetry to vogueing and football, self expression can take on many forms and we find beauty in all of them.

ILLAMASQUA PRIDE: MEET THE STARS OF OUR FILM

Teaming up with Director Ben Cole and creative agency The Digital Fairy, we produced a series of vignettes and interviews based around the stories and loves of six individuals, all part of the LGBTQIA+ community. The inspiration behind the series was to create something authentic by the queer community for the queer community, in turn allowing those involved to share their stories and have their voices heard – a project close to the heart of Director Ben Cole.

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ILLAMASQUAXPRIDE SERIES