Lock away your inhibitions and bring your confidence to the fore. Loved by professional make-up artists, Illamasqua Rich Liquid Foundation provides maximum, long-lasting coverage without feeling or looking heavy. It blends easily and hides problem areas perfectly. Create your canvas, then paint your work of art.
30ml 1FL. OZ price per 10ml £8.33
We've made every effort to ensure the colours on screen are as close as possible to the actual product colours. Unfortunately, we cannot guarantee an exact colour match. Photographs and swatch colours will vary depending on your screen settings and resolution.
Providing full coverage with one application, Rich Liquid Foundation can be used all over the face or just in areas needing more attention. It can be used as a concealer and as a tattoo cover-up. Use a highlighter brush and buff into the skin for a more natural finish or use a foundation brush for a full coverage. When using it as a concealer, apply with a small blending brush. Always set with pressed or loose powder.
We aim to despatch orders placed before 12pm GMT Monday – Friday the same day. Orders placed after 12pm GMT will be despatched the next working day and orders placed Saturday or Sunday will be despatched on the following Monday. We will notify you by e-mail once your order has been despatched.
2 – 4 working days
Free on all orders
UK Premium Next Day
Next Day (7am – 9pm)
Order by 12pm
UK Premium Next Day AM
Next Day (7am – 12pm)
Order by 12pm
UK Premium Saturday
Saturday (7am – 9pm)
order by 12pm
15 – 30 days
Free on orders over £50. Cannot include Nail Varnish or Fragrance
7 – 10 days
Can take Nail Varnish and Fragrance to selected countries. Express Delivery
Returns We hope you love your new make-up. However, if there is a problem with your order from illamasqua.com, it has arrived damaged or does not contain the colour/product you specified, please return it to us within 30 days and we will replace it or provide a refund.
Please note: we cannot accept returns on used products.
View our full returns policy for instructions on how to return your items.
Great Foundation - Pure White by Nataly
(Posted on 14/05/2013)
I bought it even though I've read a few not very positive reviews of this product and I'm very satisfied!!! I've dry-sensitive skin and this foundation works great: it doesn't crackle or cake, and it's not difficult to blend all over the face at all!!!
I love this by MelissaMortiis
(Posted on 11/10/2012)
I love this in Pure White, I also use a lot of it to mix in with my everyday MAC studio fix foundation (I have very oily skin) as the MAC foundations get nowhere near pale enough to match my natural skin tone. My only slight nag about this pure white foundation is when it has been sitting on your shelf for a few month the ingerdients beging to separate and when you go to use it a lot of yellow oily liquid pours out which is strange, but it doesn't affect how the product works once you've squirted that liquid out the way down the sink.