Considering where Illamasqua has come from, it’s even more incredible to see where we are today. In just three short years, we’ve transformed ourselves from an unknown, to a cult British Beauty Brand – and we couldn’t have done this without your support, so thank you.
Illamasqua’s vital statistics
- We now have three stand-alone stores, in London, Leeds and Liverpool, where our make-up artists are introducing Illamasqua’s unique professional-quality formulas to the UK.
- We also have nine department store concessions in the UK, including our original concession in Selfridges, Oxford Street.
- Our Australia concessions within Myer department stores are still growing, alongside our Middle East market through Bloomingdales and Harvey Nichols. We also opened our first stand-alone store in Croatia in 2011.
- Globally the US Market continues to adore Illamasqua and we’re delighted to have a presence in over 50 Sephora stores.
We always suspected Illamasqua was a ‘cool’ brand.
Now here’s the proof…
Ok, so it isn’t ‘cool’ to say you're cool, but we were delighted to be awarded CoolBrands® status in 2011. The CoolBrands® panel had this to say about Illamasqua:
“Renowned for its uncompromising dedication to self-expression, cult British beauty brand Illamasqua has revitalised the make-up industry, firmly establishing itself as a serious international player.”
We’re pleased to be sitting alongside other CoolBrands® winners such as Prada, Manolo Blahnik, Apple and Dazed & Confused, and with your help we look forward to pushing the boundaries of professional-quality make-up even further.


