Questions? Feedback? powered by Olark live chat software


1. Scope of consent
By replying to the message on our Instagram /Facebook /Pinterest page with “#YesIllamafia” you are saying that

  • you are an adult (at least eighteen years of age),
  • you hold all rights to the photo/photos,
  • all of the people shown in the photo/photos have given you their consent to using the photo/photos and granting us rights to them
  • our use of your photo/photos does not infringe any third-party rights and is not unlawful and
  • that you have read the terms of use set out below and agree to them.

You grant us ILLAMASQUA LTD, 6-8 AMWELL STREET, LONDON, EC1R 1UQ an unlimited, non-exclusive, assignable, sublicensable, perpetual and worldwide right to use the photo/photos that you post or have posted on Instagram/Facebook/Pinterest with a Illamasqua, Illamafia or Illafam hashtag. This means that we have the right to use the photo/photos with such a hashtag as digital or non-digital content. That usage might, for instance comprise their use in our online shop, in a retail outlet selling Illamsqua products, in Illamasqua newsletters, in posts on Illamasqua social networks, in outdoor advertising, on posters and in other promotions. We are not obliged to use the photo/photos, however.
You waive any payment for use of the photo/photos in this connection as well as any right to be identified as originator / proprietor of rights.

2. Right of revocation
You are entitled to revoke the right of use granted at any time and can do so by removing the Illamsqua, Illafam or Illamafia hashtags, deleting the photo yourself or sending us an email to the following address: In that case we will no longer use the photo/photos in future and remove them within a reasonable period of time.

3. Guarantee
We would like to make sure that use of the photo/photos is quite lawful and that we do not infringe any rights held by third parties or any legislation. By replying “#YesIllamafia” you are saying that you hold all rights to your photo/photos, have obtained the consent of the person(s) shown to the grant of any rights thereto and that our usage as described does not infringe any rights held by third parties or any legislation. You are also confirming that will release and indemnify us with regard to any demands, claim in damages, liability and costs arising in connection with use of the photos as described if the above statement should prove inaccurate.

4. Limit on liability
By replying “#YesIllmafia” you are agreeing with us that you will never hold us liable for any direct, indirect, incidental or consequential losses, costs, damage, fees, expenditure or loss of profits, loss of business, contracts, business opportunities, loss of goodwill, loss of revenue, loss of envisaged savings, or for the corruption of data or information or any other prejudice in connection with use of the images as described. This limit on liability does not apply to damage deriving from loss of life, personal injury or damage to health as a result of negligent breach of duty by us or any deliberate or negligent breach of duty on the part of one of our statutory representatives or agents, nor to any other loss or damage deriving from grossly negligent breach of duty by us or to deliberate or grossly