World Goth Day

World Goth day takes place each year on the 22nd of May. The goth scene gets to celebrate its own being, and it’s an opportunity to make its presence known to the rest of the world. Illamasqua takes inspiration from all members of the ‘alternative scenes’ for whom self-expression is paramount. Alternative cultures have always dared to be dramatic. They have an emotional attachment to making up. It’s an expression of their darker side, a release for their alter ego.

As a brand that promotes the right to experiment and self-express, Illamasqua is proud to support The Sophie Lancaster Foundation in its commitment to changing attitudes towards subcultures. On 11th August 2007, 20 year-old Sophie Lancaster and her boyfriend Robert Maltby were kicked, stamped on and left unconscious – for nothing more than looking different. Sophie later died from her injuries. The Sophie Lancaster Foundation was set up by Sylvia Lancaster, Sophie’s mother, in her memory, and works to stamp out intolerance and discrimination in society. In tribute to Sophie, Illamasqua commissioned ‘Dark Angel’ in 2009 – a short film by award-winning French director, Fursy Teyssier, that’s a haunting rendition of Sophie’s story, featuring the music of iconic British band, Portishead. Please show your support and watch the film at the end of this post.


Stand up for Sophie – act now and buy an Illamasqua Sophie Medium Pencil, wristband or make a donation. £3 from the Sophie Pencil purchased and all proceeds from the wristband sales go directly to the Foundation. Help them spread their message of tolernace and acceptance throughout our society.

Celebrate alternative cultures everywhere, whack on Lipstick in Pristine and embrace your Goth within!

Govinder Rayt

Govinder Rayt

Writer and expert