Top Trend: Primary Colours

Top Trend:

Primary Colours

Taking it back to the very beginning, primary colours are making an appearance in beauty on the catwalks and in editorial shots.

“Bright hues with strong pigments and opaque finishes create a punchy look that’s full of attitude, while the rest of the face is left bare for added impact. Graphic lines and Rubik’s Cube-esque designs bring structure, while smudged, dual colours offer a softer approach.” WGSN

First up we’re heading to the S/S catwalk at Jean Paul Gaultier where primary colours were strong in terms of beauty. This look could easily be recreated using Intense Lipgloss in Temper and Powder Eye Shadow in Sadist with Pure Pigment in Furore to create a shimmering blue.


Another strong look on the S/S catwalk was this bold red eye from Max Mara. Want to make a powder product more intense? Sealing Gel is the answer. By mixing just a drop of it with any of our powder products a long-lasting, water-resistant gel is formed. For this particular look add a drop to Powder Eye Shadow in Daemon.
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Not only have primary brights been popular on the catwalks but also in editorials. This beautiful shot by Dario Catellani is so simple yet effective.  Powder Eye Shadows in Daemon and Hype would be perfect matches for this look, again mixed with Sealing Gel for added intensity.


French magazine OOB recently took inspiration from Bauhaus Storm, a German art movement between 1919-1933 which encompassed architecture, design, photography, costumes and dance. With a steady hand this look could be recreated using Precision Gel Liner and an Angled Brush to plot the graphic lines, and Powder Eye Shadows in Hype, Sadist and Daemon each mixed with Sealing Gel to fill in shapes.


A more wearable representation of primary colour being worn is shown here by @mpnails. Using nail varnishes in Rare, Alarm and Cameo this design could easily be recreated by plotting graphic shapes and laying the three shades.


Powder Eye Shadows in Daemon, Hype and Sadist

More recently our Creative Director, Alex Box, used a blue as a focus in one of the looks she created at Paris Fashion Week. Matching this pop of colour with a gorgeous, fresh-faced look. You can read more about Alex’s time at Paris Fashion Week here.


Will you be incorporating any of the primary colours into your look? Let us know know how by using #illamasqua on Twitter and Instagram or send to us via Facebook.

If you’re interested in the use of colour and textures within make-up then you’ll love our Creativity Box Course at the Illamasqua School of Make Up Art.



(images from WGSN)

Govinder Rayt

Govinder Rayt

Writer and expert