Top 3 Beauty Trends this SS15

Trend 1 – Straight brows

Say bye to brushed up fluffy brows and hello to a strong straight defined brow. As seen on all the biggest stars at the recent Cannes Film Festival and the latest Fendi Spring 2015 runway. Brows are a favorite at Illamasqua as the importance of them is critical to the definition of any face shape. This style of eyebrow was a very strong trend in the 60’s and has been used today with a modern twist.


Key products to create this look are:
[mwi-product sku=”03040″ type=”add” ]
A must have item for creating any eyebrow style with ease and precision.
[mwi-product sku=”03418″ type=”add” ]
These are Illamasqua’s latest Brow products and have been a favorite for all of our artists using them on every transformation giving us many different types of looks with ease and precision.

[mwi-product sku=”03055″ type=”add” ]

This item is a personal favorite of mine. It gives the perfect amount of hold to keep any eyebrow hair in place.


(Image source: http://popsugar.com.au)

TREND 2 – 60’S Chic

Chanel’s runway beauty look for Spring/Summer showcased a hint of a 60’s vibe. Chanel latest ready to wear Autumn/Winter/’15/’16 showcased a very strong beauty look inspired by the 1960’s. Wide satin ribbons where used in the hair and bold winged liner to accent the eyes. This trend has started to be used with a lot of editorial shoots and very rapidly will be used mainstream. Winged out eye liner, lots of lashes and bright nude inner water line is a must to make this trend “on point”. It is very feminine and sexy with the iconic Twiggy making it a favorite for many women.


Key  products to recreate this look:
[mwi-product sku=”03266″ type=”add” ]
This blacker then black gel liner is ideal to create a perfectly defined liner, use it with Illamasqua’s Fine Liner Brush for the most precise application.
[mwi-product sku=”03028″ type=”add” ]
This versatile pencil can be used all over the eye lid for a matte white lid and on the inner water line for a crisp, bright, white, 60’s eye.
[mwi-product sku=”03225″ type=”add” ]
This Masquara is perfect for created full doll like lashes, as it doesn’t clump up when applying.
[mwi-product sku=”03215″ type=”add” ]
These are my personal favorite and give the right amount of extra fullness and glamour to any eye shape.


(Image source: http://www.eyeshadowlipstick.com)

TREND 3 – All that glitters!

This is a trend that has really started of huge on Social Media with “non-professional and professional makeup artists” creating looks that have gone viral. The most exciting thing about this trend is that it has happened organically and has happened in reverse as now it is hitting runways and editorial images around the world. This glitter trend has come in all forms with metallic textures, shimmers, crystals and craft pieces being used to create soft to Avant-garde looks.


Key products to create this look:
[mwi-product sku=”03128″ type=”add” ]
Tip- Mix them with Sealing Gel to create a water resistant metallic paste.
[mwi-product sku=”03349″ type=”add” ]


(Image: http://instagram.com/aniamilczarczyk)

by Brand Ambassador, Frances Cutri.

Screen Shot 2015-06-15 at 15.22.24

Govinder Rayt

Govinder Rayt

Writer and expert