The Edit

TO BE ALIVE

 Summer Collection 2015

 TO BE ALIVE

“To be alive is a raw state full of living, movement, life, feeling, spirit and emotion. It is the freedom to surrender and to be still, a maelstrom and a moment. The forces that move us to be chaotic yet peaceful, we are always in emotion and in motion.”

Alex Box, Illamasqua Creative Director

This summer we delve into the spirit of colour, seeking the force of feeling and emotion through make-up, in particular creating a ‘blue movement’ in this season’s collection. “Blue is the colour of pure mind, healing clarity and stillness that gives way to movement and spirit, the authentic self and true gesture,” says Alex.

model

Products


spirit

SPIRIT PALETTE: Four colour-intense eye shadows including cream and powder finishes, Spirit Palette contains Powder Eye Shadows in Cascade (ultraviolet light), Inspire (rich true blue) and Refine (intense midnight blue) combined with Shimmer Cream Eye Shadow in Awaken (delicate ice blue).

Iridesce

SHINE LIPGLOSS IN IRIDESCE: The newest lipgloss formulation to our range, this shine effect reflecting formula can be used on its own or with lipstick to enhance colour and add definition.Vendetta

GLAMORE LIPSTICK IN VENDETTA: Colour intense, rich cobalt blue lipstick enriched with moisturising Vitamin E, Glamore Lipstick in Vendetta provides a long-lasting satin finish in a smooth, hydrating formula that glides onto lips without compromising on colour pay off. The ultimate electric blue statement.prismaticNAIL VARNISH IN PRISMATIC: An optical opalescent, two-tone effect Nail Varnish in our long-lasting, award winning chip resistant formula.

How to Wear:

itsmeanitab lottieawinter

Back in February we held our press day for the To Be Alive collection. On the day we were joined by a range of journalists and bloggers to give them the first look of the summer collection!

Left: Anita Bhagwandas, senior beauty editor at Marie Claire, wears the Spirit Palette and Lipgloss in Iridesce here showing perfectly how to rock a subtle day-time look!

Right: The beauty girls at Vogue, Lauren (Deputy Health and Beauty Editor) and Lottie (Junior Health and Beauty Assistant) look amazing in Glamore Lipstick in Vendetta. Flawless skin, lashings of mascara with just a pop of blue is how I’ll be wearing it!

brittany lucifer

Left: Make-up artist Brittany attended the press day and created this gorgeous smokey eye using the Spirit Palette. Paired with a neutral lip (we suggest Lipstick in Sonnet, a repromote with the collection) and topped with Shine Lipgloss in Iridesce for a glossy finish.

Right: @luciferismydad applied Glamore Lipstick in Vendetta perfectly! Would you dare to add this to your make-up bag?

JAMIE 1

Jamie from our Glasgow counter created these two looks using the Spirit Palette, opting for a flawless base and a nude lip.

GROUP3

Left: Cascade (from the Spirit Palette) is the perfect inner-corner highlight shade, Emma (Liverpool counter) added flicks and an ombre Vendetta lip for a more dramatic look.

Right: Kiri (Leeds store) created a subtle spotlight eye using the Spirit Palette with fresh looking skin. To darken Vendetta Lipstick, try using Eye Colouring Pencil in Navy as a lip liner and all over the lips, this will also increase the longevity of the lipstick.

LEENA USELeena created two completely different looks using the collection! On the left Inspire from the Spirit Palette was the key shade used all over the lid with Vendetta added to brighten up the look. Leena’s look on the right is a gorgeous subtle look for the day, a classic flicked liner look with a darker blue shadow to line the bottom lash line with Iridesce Lipgloss on the lips.

NAIL

The perfect shade for summer! With light reflecting particles Nail Varnish in Prismatic changes its look dependent on the lighting as you can see here on Emma and Gabrielle. We particularly love the added gem detail on Gabrielle!

Which is your favourite product from the ‘To Be Alive’ collection?

We’d love to see how you’re choosing to rock the blue, tag us in your pictures using #illamasqua #tobealive!

Kim

xxx



Govinder Rayt

Govinder Rayt

Writer and expert