The Illamafia

The S.O.P.H.I.E. Lancaster Foundation

Here at Illamasqua we are proud supporters of The Sophie Lancaster Foundation. Today we have our founder, Julian Kynaston, sharing his connections to the Foundation and explaining why the charity is so important to us.

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In the early days of Illamasqua, I used to lock myself away and spend hours scribbling thoughts and ideas about what the brand could and should be. One day – a day I will never forget – I had written down the statement: ‘Illamasqua will empower women to wear make-up louder and prouder than ever before and shall empower men to wear make-up for the first time’.  As I was staring at this line, the TV, which was on in the background, caught my attention. The news was covering the tragic case of a young girl called Sophie Lancaster who had died having spent several days in a coma. It turns out Sophie and her boyfriend were attacked, badly beaten and in Sophie’s case, killed.

They were targeted for nothing more than looking different: coloured hair, piercings, and extremely poignantly for where I was in my new business idea, for wearing make-up in their own unique way. So here I was encouraging the very thing which had got them killed.

Some might say that’s an over simplistic view, but for me the timing of me writing that line and the news breaking in front of me happened for a reason. I don’t believe in coincidences and from that day forward, Illamasqua has not just been the primary funder for the SOPHIE foundation but has helped it campaign tirelessly by providing our key asset – creativity. Nowhere can this be seen better than by watching this film;

Since those early days our support has never wavered and the awareness and growth of the charity itself has been phenomenal. I know that Sylvia (Sophie’s mother, who heads the charity) and her colleague Kate, think the world of Illamasqua and we in turn have great admiration for them.

You can support the charity by purchasing our [mwi-product sku=”03024″ type=”add” ] and [mwi-product sku=”03071″ type=”add” ]. You can also buy the [mwi-product sku=”00836″ type=”add” ] for £2 – all of which goes to the charity.

To find out more, visit The Sophie Lancaster Foundation website

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Please follow the charity on Twitter and show your support @SOPHIE Charity.

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Govinder Rayt

Govinder Rayt

Writer and expert