Inspirational Women

The HOODWITCH

Where magic & beauty meet…

With All Hallow’s Eve beckoning, our Dark Magik theme celebrates the magic of self-expression & creativity. We have joined forces with owner and creative director of TheHoodwitch.com, Briana Luna to share some of her favourite beauty tips and rituals, shedding insight on the intersection between cosmetics & magik.

The hoodwitch

At Illamasqua we see beauty in everyone and everything. We believe in celebrating individuality, diversity & self-expression. Would you say this resonates with the Hoodwitch mantra?

100%! These are all of the qualities that make the witch, a witch amongst other things. There is certainly a celebration in the beauty of being your most authentic self, in nature, people, places.

The Earth and Nature are centre to your spirituality and magic, what’s your favourite daily or weekly wellbeing ritual and what objects/ingredients do you use?

There is so much beauty in nature and the cosmos, which is all very much so interconnected to my personal spiritual practices.

Daily, I like to meditate in nature if the weather permits. This includes simply taking off my shoes and resting my feet onto the grass, or sand.

I love going to the beach and playing in the ocean, sleeping on the sand in the sun. I enjoy weekly luxurious ritual baths which include lots of candles, fragrant oils, and a few crystals.

What rituals would you recommend us to try as we transition from Summer to Autumn/Winter?

The transitioning of seasons is very symbolic. In the summer we are all very childlike, very playful, colourful and our energy often feels very high. As we transition into fall/winter the leaves change colour and become sparse. It’s colder, so we’re feeling more likely to stay in, this is a time for deeper introspection. Fall to Winter is the time where we slow down, the days become shorter and darker faster, this is the perfect cuddle weather, lots of comfort foods and my favourite thing to do is sit around a large fire with a good book.

With Halloween on the horizon, what does All Hallows’ Eve and the change in season mean to you? Does its pagan history and affirmation with ‘the veil between the living and dead’ resonate with your spirituality?

This is the time of the dark mysteries! Halloween was originally a festival celebrating the dead and the world of the supernatural. The Celts used the term (and many pagans still do) “Samhain” which is pronounced “Sow-wen”. It was a time of reverence for and contact with the dead. It was also a time to reap the crops that they had sown in the year prior and to prepare for the “dark night of winter.” It is the New Year for many pagans, especially witches (or Wiccans). Because “the veil” or the energetic and psychic barrier between dimensions is said to be thinner at this time, Many people still perform divination rituals on Samhain for knowledge of the coming year.

How/are you celebrating Halloween this year?

I will be hosting a very fun workshop on How to build shrines & altars for prosperity in the New year at an art gallery!

We hear you trained as a professional make-up artist in L.A. and you’re a big fan of nail-art as yours always look FIERCE! What do you love most about make-up & beauty?

​I love the ritual of applying my make-up. It’s such a deeply personal experience where I listen to music that will inspire my look. I have collected very obscure and vintage beauty books for over 10 years now. I love retro and vintage glamour looks, especially from the 1930’s and 40’s era.

My mother and Grandmother were my make-up gurus. My grandma wore the same shade of lipstick and nail polish for over 20 years! She had her look, and really stayed true to that.

I am more playful, but I can’t live without black gel or liquid eyeliner! It amazes me how one winged black line on my eyelid can make me feel 100 times prettier. I truly just love the transformative powers of it, you can literally become anything that you want to be. There is no limit to your imagination and to the many looks that you can conjure up with make-up and practice.

the hoodwitch

With All Hallow’s Eve beckoning, our Dark Magik theme celebrates the magic of self-expression & creativity. We have joined forces with owner and creative director of TheHoodwitch.com, Briana Luna to share some of her favourite beauty tips and rituals, shedding insight on the intersection between cosmetics & magik.

Tell us about the transition from being a make-up artist into launching the Hoodwitch?

​Well, it was very natural. As I mentioned, I love transformation and to help people feel their absolute best. Now, instead of helping others feels beautiful with make-up and adornment on the outside. My focus now is primarily on the spirit, how can I help to bring that outer beauty inward? My focus is now less about the external and bringing joy and inner peace to others by helping them to tap into their power, be it through meditation or creating a meaningful ritual.

Do you have a favourite Illamasqua product/s?
​YES! I LOVE the [mwi-product sku=”03266″ type=”add”] and of course I am such a brush hoarder. The key to flawless make-up application of course is having the proper tools. Can’t live without my contour blush and angled brow brushes!

 

Follow The Hoodwitch on Instagram: @TheHoodwitch

Do you have any daily rituals Illamafia? Follow @Illamasqua and share your halloween looks, thoughts and inspiration with #MagikMasqua

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Nadine Bourne

Nadine Bourne

Writer and expert