The Illamafia

The Distiniction In Make-up Artistry Awards – Winners interview – Karla Powell

In October 2013, 16 finalists battled it out to become the winner of their category in The Distinction In Make-up Artistry Awards. Karla Powell was Illamasqua’s Professional winner. Part of Karla’s prize was to assist Alex Box on one of the Illamasqua Campaign shoots.  Karla also hosted a make-up class with Illamasqua’s very own Paddy Baston recently. I caught up with her at the event and presented her with her trophy and to see what she has been getting up to since the competition………


Karla, how did it feel to win the Professional category at the Distinction in Make Up Artistry Awards 2013?

Firstly I’d like to thank the Illamasqua team for this beautiful award and for allowing me to have the opportunity to be part of such an amazing competition. I felt considerably honoured to receive the Distinction in Make-up Artistry award in the Professional Make-up Artistry category.


(Our Events Manager Josephine handing over the award to Karla)

Why did you apply for the competition?

I wanted to benefit from the opportunity to challenge myself as well as evolve as a make up artist.

The most important thing I learnt was this competition journey was a process, not an end point. Whether I won or not I viewed it is a stepping stone in my make-up career to the next point along the way. So whatever the outcome was, I simply focused on what I gained, and how to keep on developing my skills as a make-up artist.

What would be your advice for anyone entering the competition this year?

I am a big fan of taking chances,  it is something you need to do in order to grow and live a life full of great experiences. I would say that one of the biggest things which promotes chance taking, is competition.

The Distinction in Make-up Artistry competition provides a myriad of opportunities for you: a platform to demonstrate your talent, a stepping-stone to achieving greater things in your make-up career.

So simply be unique, be yourself, and be confident in your skills.



What did you enjoy most about the live competition?

Being surrounded by like minded talented artists with similar aspirations. Having one hour to perform a look was really challenging and at the end I looked at everyone’s work and thought ‘wow’ it is a real honour to be here. The short time frame tests your skills and with so many watching it tests your nerves!


What have you been up to since the competition?

Since winning the competition a lot has changed. Just after the competition I set up  ‘Karla Cosmetics Ltd’ so most of my time and effort is going into building a brand and company for professional make up artists. I have been developing a line of products for Karla Cosmetics and  I have also have been involved with really exciting projects such Magnums 25th Birthday campaigns. I have been humbled by the success of my workshops too, I have recently returned from New York where I held my first international workshop.


Fancy entering with a chance to WIN like Karla did! We have different categories so whether you’re a professional or self taught, theres a category for you! ENTER HERE!! 

Govinder Rayt

Govinder Rayt

Writer and expert