Street Style: Soho! 8th October 2014

Hey all!

This week we took a wander around Soho in London so read on to discover who we spotted there! Also you can now COMMENT on our Socialise blog posts (!!) so be sure to leave one afterwards telling us what you thought.

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Soho’s famous reputation speaks for itself! However, it is worth visiting for plenty of other reasons. Trendy record shops and alternative art shops take residence in the area. Evening is undoubtedly the time when Soho really comes alive. Coffee shops are open late and nightclubs open their doors to the crowds who come in their hundreds!





 I found the lovely Heidi walking through Soho, having just attended an event nearby. I loved her ensemble: she’d teamed her floral jacket with a flicked liner and had summed it up as “Oriental 60’s”.


Talking liner, Heidi loves feline flicked liner as it “opens the eyes” and is perfect “to wear day to night”. If you want an easy tool to transition your makeup from a day appropriate look to night-time wear then try Precision Gel Liner to extend your winged liner or even use it all over the lid, blending to create a sultry smokey eye.


Heidi was wearing a bright pink lippy which really complemented the colours on her jacket. We’d suggest recreating with Glamore Lipstick in Luster.

Follow Heidi on Instagram here.

In Soho Square we met Daisy who was sporting a wardrobe staple: a leather jacket. We recommend opting for a faux leather jacket for transitioning into the autumn season. We really liked the combination of her shoes and skirt – stylish but practical for a day out in London.


By adding a red lip to Daisy’s look it could easily be transformed into an evening outfit. Maneater Lipstick is a bold red shade that will definitely make a statement when out on the town! Add some Cream Blusher in Seduce and a lashing of Masquara and you’ll be good to go!


Follow Daisy on Instagram here.

Allen’s amazing blue hair was what caught my eye when walking through Soho. I also loved her polkadot monochrome dress that she’d pieced with funky glasses and a slouchy hat to create and cool but cute outfit.

Allen told me that she draws inspiration from music; she feels her favourite artists influence her style. She favours a minimal look in general and likes to keep it simple with a pair of black skinny jeans most of the time. If you are a fan of a minimal makeup look then try our nude collection here.IMG_2691

Follow Allen on Instagram here.

Mimi was rocking all black but had broken it up with a silver chain and a neutral pair of trainers. If you are looking for a way to break up an all black outfit try a splash of colour on your lips… Intense Lipgloss in Mistress has just as much as pigment as a Lipstick but with a glossy finish.

Mimi’s brows were perfectly shaped and really stood out. If perfectly groomed brows are your thing too then try new Brow Gel in Strike. For a neat and flawless finish, define them using Skin Base Lift Concealer applying with a Concealer Brush.


Follow Mimi on Instagram here.

That’s all for this week. We hope you enjoyed the Soho post as much as we enjoyed visiting the area! Remember to tell us your thoughts below and also tell us where YOU want to see Street Style next.



Govinder Rayt

Govinder Rayt

Writer and expert