Illamasqua is unlike any other beauty brand.
We see beauty in everything and everyone. We aim to inspire and educate our fans; to stand out from the crowd and feel confident in who you are by trying new looks and learning new skills.
To celebrate the launch of our new 2-day Fashion & Editorial Course at the School of Make-Up Art, we are shining a spotlight on one of our incredibly talented educators – Helen Roche.
Helen has been with Illamasqua since it launched in 2008. With a strong background in film, television, commercial and fashion, she brings a wealth of professional technical and practical expertise to the School of Make-Up Art.
A member of Illamasqua’s Art Team, Helen creates visual content for the brand and designs make-up for our campaigns. She also heads our Professional Development team, working closely with colleges and academies around the UK. Here she talks about her make-up design process for our latest collection – ‘Extinct’.
‘Our creative process for ‘Extinct’ began with insects, specifically highlighting extinct species and those in danger of extinction and evolution through climate change. This was also then cast alongside the punk influence that we were celebrating.
My inspiration was the moth. We researched species, shapes, colours and textures. This research was then broken down to its simplest form – shapes. I took a tiny shape from the moth’s wing pattern and this was magnified and structured to fit a face. This process was very much like pattern cutting in fashion.
The iconic “punk” eye is a dramatic winged shape so you will see all of the models have a reference to this shape. In my eyes a moth is quite soft and delicate but punk is quite brash and hard so the juxtaposition of these influences I think make for really interesting imagery. The harsh lines of the shapes around the eyes blending out into soft iridescence on the cheeks and forehead make for a strong statement.
Lots of people have asked if the makeup was done with a stencil, it was all just done by eye and was a case of taking time to sketch out the shapes carefully first and then going in with any colour or texture.’
Our brand new Fashion & Editorial course has been added to our course menu by popular demand. This intensive 2-day course aims to teach students the secrets of backstage make-up and how to create original and dynamic looks based on a design brief.
Illamasqua’s Extinct Collection – Makeup by Helen Roche
At Illamasqua School of Make-Up Art, we strive to deliver the very best technical and artistic education from industry experts. We can give you the tools and confidence to take your artistry to astounding new heights.
Take a look at our full course menu: