Speak On It

Socialise takeover: Maturity

Socialise takeover: Samantha Donald of Make-up Advice Forum

As the Beauty Before Age campaign has now closed and the search for the faces of our next collection has come to an end, we thought this was the perfect time to reflect on mature beauty and what it represents as we step into the next phase of the campaign…

We’ve handed Socialise over to Samantha Donald, an expert in the beauty field, make-up artist and the founder of Make-Up Advice Forum for her thoughts on the subject!


Being ‘more mature’ is subjective.  That old line of ‘you’re only as old as you feel’ rings true in so many parts of my life.

I’m 38 and happy about it.  I’ve been married to the most amazing man for 10 years, we have 4 wonderful sons, I have 2 successful businesses, yet in my head, I’m still 28.

I still think I’m as slim as I was then, I think my face is still as smooth and unlined as it was then, but does it really matter that history is walking it’s own timeline across my outward appearance?

Not really. 

I have no issues with having a few laughter lines around my eyes. I laugh a lot! My children make me so very happy, and the baby makes me fall about laughing most days, when he gets up to his little tricks as he learns to take on this world.

My belly is a great likeness to an A-Z road map of London with it’s baby ribbons all over it, but that’s okay.  I carried 4 children, and am blessed to have done so.  Too many women don’t have that luxury, so to have these marks reminds me that each of my children was a blessing to me.

I read a blog post recently, by a girl who is 30. Note firstly that I’ve called her a girl. I still see myself as a girl, and she’s 8 years younger!

She was claiming that when you hit 30 you shouldn’t wear coloured eye makeup, and shouldn’t wear shimmery eyeshadows.

Who says?

In which rule book was that written?

Not mine!

Make-up is all about expressing who you are.



I wear neutral when I want to fade into the background a little, but you’ll never catch me without a deep red lipstick on.

So what if I’m the most glamorously made up mother in the school playground.  Do I really have to look like I’ve got dressed in the dark, while coming through a hedge backwards?

Indeed I don’t!  I get up early enough to make sure that I look my very best.  Not for the other mothers, but for me, for my husband, and so that my children are proud that their Mum looks good.

I don’t claim to be able to make myself look 28 anymore, but is age really that important?  Shouldn’t it be about the person who exudes from that body rather than the body taking all the credit for the persona?

Many years ago, I worked in a home for elderly people.  We asked them once, how old they felt.  The majority, despite being in their 70s and 80s, all said they felt like they were in their 30s and 40s, despite that their bodies weren’t quite as young.

So really, isn’t maturity something that’s subjective?

My children see me as being old and my parents (who are only in their 60s) as being ancient, yet my Mum and I both see ourselves as being young.

I wear bright make-up when the mood takes me, and she doesn’t shy away from shimmer and shine either.

I feel like I look great, so therefore I do.


Thank you to Sam for this fantastic story! What are you thoughts… 

Govinder Rayt

Govinder Rayt

Writer and expert