The Edit

Remember All, Stand up for Peace

This Remembrance Day, Illamasqua will be wearing a white poppy.

Distributed for over 80 years by the Peace Pledge Union (PPU), the white poppy symbolises not only the fallen servicemen & women like its red counterpart, but all victims of all wars; those still being fought across the world, by all nationalities and all walks of life. It represents those wounded in body & mind, the millions who have been made sick or homeless. From the innocent civilians torn from their families to those imprisoned or killed for refusing or resisting. As well as the victims of war, the white poppy represents a commitment to peace and a reminder to challenge the notion of glamourising and celebrating war.
Remembrance Day or Armistice Day commemorates the signing of the armistice between the Allies and Germany ending years of fighting in World War One. This war was said to be ‘the war to end all wars’ but the original meaning of Remembrance Day – never again – has slipped away. When white poppies were developed in 1933, they came with a new message – no more war.

Over 100 years later, we still live in a world of warfare. From the conflict in Syria to the attacks in Paris last year, it’s apparent we still live in an age of destructive social instability and not one of peace.

The PPU looks to challenge militarism and stand up for peace to help prevent future wars. They argue: We need to tackle the underlying causes of warfare, such as poverty, inequality and competition over resources. A temporary absence of violence is not enough. Peace is much deeper and broader than that, requiring major social changes to allow us to live more co-operatively.

As a brand with strong opinions we are here to speak out on matters that affect our human fundamentals. This Remembrance Day, join Illamasqua and wear a white poppy to support all those affected by war and as a symbol of how we can stand up for peace.

 
WhitePoppy

Purchase your white poppy online at the Peace Union Pledge website: ppu.org.uk/ppushop or in a number of shops, cafes around the country.

 

Words by Nadine Bourne

This Remembrance Day, Illamasqua will be wearing a white poppy.

Distributed for over 80 years by the Peace Pledge Union (PPU), the white poppy symbolises not only the fallen servicemen & women like its red counterpart, but all victims of all wars; those still being fought across the world, by all nationalities and all walks of life. It represents those wounded in body & mind, the millions who have been made sick or homeless.

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Nadine Bourne

Nadine Bourne

Writer and expert