Paranormal Launch Activities

As many of you know tomorrow, 30th April 2013, marks the launch of our new summer collection, Paranormal! The build-up to the launch has been fantastic and after the hugely successful Paranormal Digital Press Launch last week, the feedback on the collection and reviews of the new products have truly been out of this world!

 

So, in conjunction with the launch there will be special goings on in all our stores and counters up and down the country!

– Tuesday 30th April (all stores/counters) – Paranormal Launch

– Tuesday 30th April (Liverpool) – Free UV Henna when you spend over £45 & Free UV Marbling Nail Art with every purchase of 2 or more Nail Varnishes

– Tuesday 30th April (Debenhams Glasgow) – Free UV Marbling Nail Art with every purchase of 2 or more Nail Varnishes

– Thursday 2nd May (Leeds) – Free UV Henna when you spend over £45 & Free UV Marbling Nail Art with every purchase of 2 or more Nail Varnishes

– Thursday 2nd May (Beak Street) – Carnaby Street Shopping Night: 20% off in store (excluding new collection) and Free UV Henna when you spend over £45 & Free UV Marbling Nail Art with every purchase of 2 or more Nail Varnishes

– Towards the end of April and throughout the month of May the Paranormal Photoshoot Roadtour will be traveling around the country offering customers who’ve booked in for a Paranormal Transformation to partake in a mini-photo shoot where they will be invited to stand in front of our branded banners and hold up boards that show the Paranormal logo with a hashtag! This will be happening at the following stores on the following dates:

Liverpool – 30th April
Leeds & Beak Street – 2nd May 
After this it will begin moving up and down the country so please pop in to your local store/counter for more information.

Also for the new collection launch period, our Selfridges counter in the Trafford Centre will host two Paranormal Master Classes on Wednesday 1st May at 5pm and Monday 6th May at 7pm withNorth Trainer Leena Adesara. For more information or to book please contact them directly on 0161 629 1187.

In addition, our Manchester Exchange Square counter will also be doing different prize incentives each day:

30th April – The first 10 people to come to the Trafford counter and purchase a piece from Paranormal and quote ‘Paranormal’, will get a free weekend-day transformation at our Trafford counter!

1st May – The first 5 people to the Trafford counter who purchase 3 or more from the Paranormal collection and quote the word ‘Geist’ receive a gift

2nd May – The first 10 people to buy a varnish and top coat and quote ‘Ouija’ win a free nail transformation

3rd May – The first 10 people to buy a Hydra Veil and quote ‘Hydra Veil’ will win a free Selfridges beauty event ticket

4th May – The first person to buy 1 of everything from the new collection will win a One on One experience with Leena!

But the Manchester launch day events don’t just end there, head down to our Selfridges Manchester Exchange Square counter for the following:

– Complimentary Express mini-makeovers occurring throughout the day

– Paranormal Masterclass with Grace at 5.30pm, this involves a £20 booking fee which is redeemable against products

– Burlesque dancer, Cherie Bebe, will be performing a special ‘Paranormal’ dance on counter at 6.45pm

What are you waiting for? Contact your local counter using the information below and come and join us in celebrating the launch of the Paranormal collection tomorrow!
http://www.illamasqua.com/explore/store-locator/uk/
See you tomorrow! Serina x

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Govinder Rayt

Govinder Rayt

Writer and expert