The Edit

Michelle Visage introduces ‘The Diva Rules’

Michelle Visage – TheDiva Rules

The one-woman powerhouse known for her role as a judge on the hit US TV show RuPaul’s Drag Race, has now written ‘The Diva Rules’, her account for living life to the fullest and finding success no matter what hand you’re dealt. The book, subtitled “Ditch the Drama, Find Your Strength, and Sparkle Your Way to the Top” takes examples from Michelle’s own colourful life and channels them into 25 Rules that readers can use to guide their lives in a positive and fulfilling direction. It’s a beautiful and uplifting read that we think all our Illamasqua fans can take something from.

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(The Diva Rules – OUT NOW!)

As well as being one of the world’s most glamourous, quick-witted and determined businesswomen, Michelle Visage is also an avid Illamasqua fan. We’ve been lucky enough to speak to her about make-up and how it’s played such an integral role in her life…

‘Make-up is more than pretty. People have to look deeper than that. I believe that people (clearly by people, I mean me) use makeup to pick themselves up, or make them feel pretty, but I believe we put make-up on the outside to literally bring out what lies beneath. Most of us don’t come alive until we are painted, or don’t feel like ourselves without at least a few coats of mascara and some lippy. To me that is much more than simple vanity.

Make-up for me has always been an escape of sorts. A way I can be someone else for a few hours under this beautiful artwork. When I was young make-up gave me confidence. Today it not only continues to do just that, but I never get bored of doing it and I can never have enough product! I will continue to work at perfecting my skills as there’s always something new to learn. Beauty is not only in the eye of the beholder but also in the hand of the artiste.’ Michelle Visage


(Michelle in our London, Beak Street store)

Michelle’s top four Illamasqua products include:

1. [mwi-product sku=”02280″ type=”add” ]

‘for any woman of a certain age or otherwise. It immediately gives you a youthful glow’

2. [mwi-product sku=”03459″ type=”add” ]

‘takes the guess work out of subtle highlight’

3. [mwi-product sku=”03219″ type=”add” ]

‘RuPaul stopped me immediately when he saw these lashes and asked for 20 pairs. They are dramatic enough for drag but subtle enough for daily wear (in my world anyway)’

4. [mwi-product sku=”1000010″ type=”add” ]

‘My bonus product, because this should be a given for every Illamasqua fan, this is the biggest necessity in any make-up kit.’

To celebrate the launch of ‘The Diva Rules’, we have partnered with Michelle to offer one lucky Illamasqua fan the chance to win a signed copy of the book, an exclusive collection of Illamasqua products chosen by Michelle herself and two tickets to see Michelle live in conversation in London this Saturday 21st November 2015. Look out on the Illamasqua Twitter and Facebook pages for more details.

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The Diva Rules
Ditch the Drama, Find Your Strength, and Sparkle Your Way to the Top
Michelle Visage
Published by Chronicle Books
Available to buy now

Click here to find details of Michelle’s UK book tour


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(Michelle Visage, photo credit: Mathu Anderson)


Govinder Rayt

Govinder Rayt

Writer and expert