The Illamafia

Meet The Team: Liverpool

We speak to the Illamasqua Liverpool about their favourite products, looks and all things Illamasqua

What sparked your love for beauty?

RACHEL: I’ve always created art in many different forms using a spectrum of mediums, for me make-up is an extension of that. I’ve been experimenting with makeup and my appearance from a young age, it has truly been a life-long passion for me. I adore that I can create and portray musical and artistic influences visually and I thrive on using makeup to express this each day with something different – it makes me happy!

KATIE: I was drawn to the beauty industry by its fast-paced and dynamic nature. The trends change constantly and challenge you all the time. I love that every day is so different, the variety of my work is always thrilling.

SAMANTHA: My mum! Growing up I used to watch her apply her makeup and I would see the confidence it gave to her. I love the fact that something so simple can make people feel amazing about themselves and give them a new-found boost of confidence, it feels great when people leave our store with a spring in their step.

HOLLY: Since a young age I’ve always had a strong interest in makeup. I remember being fascinated watching my Mum put her makeup on and I love the way makeup can make you feel – it makes me feel like I take on the day!

EMMA: I’ve always been a creative, artistic person and love designing so I was naturally drawn to make-up! Make-up is really an extension of my personality and way for me  to experiment with colour.

LISA: I love working in beauty because it’s all about being yourself and bringing out your inner confidence. When I apply my makeup I may go for something more natural, or I might go for all out colour! It’s all about having fun and enjoying spending time with yourself, it’s a ritual that isn’t always about beauty but about self-expression and being who you want to be!

SACHA: My love for beauty has been with me since I was a young girl. Watching my mother apply her makeup and seeing how happy it made her ignited my passion for the industry! I love how creative I can be with make-up, it really is another art form.

What is your favourite thing about working for Illamasqua?

RACHEL: Working for Illamasqua feels like being part of a family. With mutual respect, constant inspiration and encouragement, it is a positive environment to be in. To work alongside such talented and passionate people is a dream come true for me.

KATIE: I started working for Illamasqua 3 and a half years ago, I was looking for a new challenge after working as a freelance photographic artist for 7 years. After considering my options, there was only brand I wanted to work for – Illamasqua! I wanted to be able to be myself and educate others, giving them tools to be confident with make-up. It’s not all about the hard sell with customers, it’s about being yourself to the core.

SAMANTHA: It has to be the free reign of creativity Illamasqua allows you to have. As an artist you are encouraged to express yourself and learn new skills from other team members.

HOLLY: I love everything our brand stands for – self expression and no rules! There’s a product for everyone, it’s such a diverse brand.

EMMA: I love the way I can be whoever I want to be and express myself through the makeup I wear, it’s unusual to have this much freedom in a beauty brand.

LISA: My favourite thing about working for Illamasqua it’s the freedom I have to self-express! I feel very lucky to be surrounded by creative and incredibly talented artists!

SACHA: Being the newbie at the Liverpool store, has been easily the most exciting opportunity for me! The staff are amazing, and working for such a talented manager who’s passion for the brand is so evident has been amazing! Illamasqua piqued my interest with their slogan-  ‘You Are Beauty’- beauty is what you perceive it to be, not what others think it should be. Everyone is an individual and I love that the company actively encourages you to be yourself. Be daring! Be bold! Be colourful!


‘Illamasqua piqued my interest with their slogan-  ‘You Are Beauty’- beauty is what you perceive it to be, not what others think it should be.’

What is your signature look?

RACHEL: My signature look derives from my long standing love of art and design – colour theory and technical drawing skills that I learnt in my degree and a passion for creating. Researching artists in various practises and continually visiting galleries and places across the world are an amazing source of inspiration and they drive me to push my skills in new ways. I love translating my drawing and painting work into my makeup, technical eyeliner is my absolute favourite!

KATIE: It’s hard to say because I love everything! My fav has got to be a dark smouldering eye, but I love colour and dark lips too. My makeup changes every day – it’s a reflection of how I feel and what I have seen or even dreamed about the night before.

SAMANTHA: It would have to be a smokey smudged winged liner! My eyes are very rounded so I wear this look to give the illusion of an almond shaped eye.

HOLLY: My go-to look is definitely an intense, blown-out smokey eye, contoured skin and a nude lip. My inspiration is 90’s glam – think Pamela Anderson! I love the bombshell makeup look too.

EMMA: I love colour!! I always incorporate colour into my looks and my favourite is a pink blown out smokey eye created using our blushers in Tweak, Chased and Naked Rose.

LISA: My signature look always has to contain pink, purple and glitter! I’m inspired by literature and mythology –  I love makeup that tells a story. When a customer tells me my makeup reminds them of a character from  a fantasy novel I have achieved my goal!

SACHA: Most people who know me, always see me with [mwi-product sku=”03240″ type=”add” ] as my inner corner highlight! Or in some cases just all over, the colour just brightens up my day!

What is your favourite Illamasqua product?

RACHEL: It has to be our [mwi-product sku=”03486″ type=”add” ] 100% – it’ similar to delicate calligraphy pens and it allows me to translate my ideas and create super sharp work!

KATIE: I love [mwi-product sku=”03231″ type=”add” ], It’s MY colour! When I wear it always makes me feel like myself.

HOLLY: I would have to be [mwi-product sku=”03012″ type=”add” ] I’m obsessed and couldn’t live without it!

EMMA: [mwi-product sku=”03332″ type=”add” ]!!! I love, love, love this. It is my all time favourite product because of its versatility. I use it every day and it’s amazing to use on the eyes, cheeks and as an all-over bronzer. Perfect for achieving glowing summer skin!

LISA: My favourite product has to be [mwi-product sku=”1000010″ type=”add” ] it’s suitable for all skin types and is super lightweight. Flawless skin is easily achieved with it and it photographs beautifully!

SACHA: This is a tough question to ask! I would have to say [mwi-product sku=”02280″ type=”add” ], having suffered with dry skin for so long this product changed my life! My base last so much longer and my skin loves me for it.


Come down and meet the Illamasqua Liverpool team at one of our fantastic events at Liverpool Metquarter

16th JUNE 2016: Hypnotica Masterclass – Explore Illamasqua’s bold, festival themed Summer collection while learning the tricks of the trade with our talented team of artists.

To find out more or to book an appointment please call: 020 3582 5273

Thank you Illamasqua Liverpool for
sharing your favourite products and looks with us!

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Govinder Rayt

Govinder Rayt

Writer and expert