La Fleur Mecanique and Freak…

To celebrate the exclusive launch of Freak in Selfridges stores across the UK from Thursday 20th October, we have some very exciting instore activity to share…




Our professional Art Team will be travelling the country to offer an insight into our first fragrance, the sensational unisex scent that is Freak! They will be gracing our Selfridges counters for the launch  weekend and the Halloween weekend…be sure to pop in to ask them your burning artistry questions and for advice and top tips. 



If that wasn’t enough to tempt you instore to step into the intoxicating world of Freak, we will also have performances from La Fleur Mecanique in our Selfridges Manchester Trafford, Manchester Exchange Square and Oxford Street stores.


“In the centre of a large, Art Deco flower made of wrought iron and silk, Lilly slowly revolves to the music of Chopin. She gently rises then elegantly sinks into the cream and black petals which close around her. Her movements are fluid and graceful, yet she is not all human, for when she turns we see she has a golden key unwinding in her back.”


Her performances promise to be a real spectacle…head to London Oxford Street on 29th October, Manchester Exchange on 20th October between 1-3pm and Manchester Trafford from 5-7pm on 20th October to enjoy…!
Have you dared to Freak yet? Click here to pre-order today


Govinder Rayt

Govinder Rayt

Writer and expert