The Edit

IMATS 2012…

Once a year Alexandra Palace in London is transformed into a make-up enthusiasts paradise! With bloggers, beauty lovers, professional artists and students congregating in the creative hub that is IMATS, the show offers the chance to indulge and immerse in make-up artistry!

This year was no exception and we wanted to share a little snippet of IMATS 2012 for those of you who weren’t able to attend…

The Illamasqua Art Team were out in force to welcome our fans and followers who attended IMATS from across the globe
With live model demonstrations and transformations, IMATS offered the perfect opportunity to explore our highly pigmented, colour intense range
We are hosting an exclusive Colour Pop Shop in our Flagship store in London this Sunday 12th February for those of you who couldn’t attend IMATS! Head to the store at 20 Beak Street to discover Illamasqua, build your kit and indulge in an immense array of bold colours with fabulous offers


Govinder Rayt

Govinder Rayt

Writer and expert