The Edit

Illamasqua Interviews: Pam Lucas

As we look to our latest campaign, Beauty Before Age, we caught up with a star from our SS12 Human Fundamentalism collection, Pam Lucas for her thoughts on the representation of mature beauty, what it was like to feature in an Illamasqua campaign and what she’s been up to most recently…
1. Your Current Life: What are you up to at the moment? What are your future plans?

I’m looking forward to some exciting  fashion shows and projects in the pipeline, I’m modelling for Olivia Ann May at the Graduate Fashion Shows that are being hosted at the Old Truman Brewery in Brick Lane very soon.

 

2. Your Favourite Image: What’s the most iconic image to you? What does it say to you/ represent for you?

I particularly love this photograph of  Martha Graham taken by Barbara Morgan in 1940 when Martha Graham was 46.  She danced until she was 76, lived until she was 96 and choreographed until her death! I admire her total dedication, she’s also a great example of the fact that movement is fundamental to good health!

3. As a mature model and a star of our SS12 collection, what do you think of our Beauty Before Age campaign?

I think that anything that encourages older women to enjoy expressing themselves through their clothes and make-up and continue to make the best of themselves is great. We all need to love ourselves at all stages of our lives!

 

4. What are your thoughts on the representation of mature beauty in the fashion and cosmetics industry?

It’s generally very underepresented. The emphasis  has been very much on younger women for a long time now.  However, the Saturday Guardian Weekend magazine have produced a weekly ‘fashion for all ages’ double page spread for the past few years now. It shows 5 different women or men from young to elderly in the seasons trends. The stylist, Priscilla Kwateng has dressed me in some very interesting clothes, certainly not drab !   I  also recently modelled clothes by Olivia Ann May at a student fashion show with Daphne Selfe and Jan de Villeneuve at Middlesex University. The clothes designed by Olivia specifically for older women, were really colourful and comfortable to wear. So even young women are seeing that older women are not being addressed!dressed me in some very interesting clothes, certainly not drab !   I  also recently modelled clothes by Olivia Ann May at a student fashion show with Daphne Selfe and Jan de Villeneuve at Middlesex University. The clothes designed by Olivia specifically for older women, were really colourful and comfortable to wear. So even young women are seeing that older women are not being addressed!

5. What did you enjoy most about starring in the Illamasqua campaign and being a part of our shoot?

There were several things really. I enjoyed watching the make-up artists, hairdressers, stylists, and photographers all doing what they love, working non-stop together to make the fantastically vibrant video to promote the new collection.

They were such a colourful, energetic and diverse group of young people. It was fun to be part of the process!  Alex Box worked non-stop for 7 hours at least, amazing concentration! A real feat of physical endurance!

I also loved watching and listening to Ande Somby perform the Joik of the Wolf, in his homemade traditional costume.

 6. Illamasqua Favourite: What is your favourite piece from the Illamasqua collection and why?

I love metallic nail varnishes, so I have to say Scarab! It is a fabulous shade, and appeals to my hidden vamp! I am also, never without a black eyeliner, and love the Sophie eye crayon.

 

7. Your Personal Self: What are you most proud of? What has been your most significant achievement to date?

I raised my son on my own and am proud of the fact that we overcame the challenges that we were faced with together and that he is a decent thinking person!

 

8. Red Lipstick: What does red Lipstick symbolize for you?

Lots of things. I’m just going to list everything that comes into my mind:

Glamour, Style, The New Look of the 1940’s by Dior, money, decadence, High Society, Sex, Marilyn Monroe, Ava Gardner, Dita Von Teese, burlesque, self-confidence!

Thank you to Pam for the fantastic interview!



Govinder Rayt

Govinder Rayt

Writer and expert