The Edit

Illamasqua Freak Launches in Harvey Nichols Beauty Mart

It was an exciting week for Illamasqua last week. Not only was it Illamasqua’s 4th Birthday but it was also Freak Eau De Parfum 1st Birthday and to celebrate, we proudly launched in Harvey Nichols, Beauty Mart.

For those that are unaware of Beauty Mart, it is basically a ‘beauty sweet shop’ based on the third floor of Harvey Nichols, London. Filled with a selection of Skincare, Hair Care and Make-Up, Illamasqua’s Freak has now joined the shelves.


Illamasqua Freak joins the shelf in The Beauty Mart alongside other top brands.


Illamasqua’s Southern Trainer Adam John, was one of our make-up artists there, offering complimentary, mini-makeovers… Check out this vamp look he created using Illamasqua Precision Ink in Abyss.


Illamasqua’s Creative Director, Alex Box, kicked off the event with a talk about her journey with Illamasqua and the creation of Freak. Top Perfumer, Azzia Glasser, was also there and gave a talk about the creative process behind the making of Freak including the difficulty of creating a perfume which contains only night-blooming flowers, many of which are narcotic, such as Belladonna and Queen of the Night.

Guests were talked through the journey of the this truly intoxicating scent…

Director Of Product Development, David Horne came along to the event and chatted to guests.

Guests sipped on Black Champage which kept everyone’s spirits high..

Key Artist Mika, Creative Director Alex Box and Southern Trainer Adam John.

Govinder Rayt

Govinder Rayt

Writer and expert