The Edit

Illamasqua Fragrance Shoot – A Sneaky Peak!

With our first fragrance due to launch later this year, we have been brainstorming ideas for the grand launch, packaging, bottle, visuals and everything else that comes with creating an iconic scent for the best part of the last year.

It’s always exciting then when we take all these meetings, brainstorm sessions and various moodboard and concepts and take them to the next level: The Photoshoot.

I can’t describe how exciting it is to see the final result – a physical embodiment of a concoction of ideas – and this shoot has got to be one of my favourites that Illamasqua [and I’ve been to all of them!] have done to date.

We will be showing you more from this wonderful shoot and bringing you more images, quotes and snippets of information about our avant garde debut fragrance as we get closer to launch but in the mean time, here are some behind-the-scenes shots!

As you can see – Purple was the theme of the day …


Alex Box – Creative Director of Illamasqua – not just a brilliant make-up artist, but handy with a glue gun, too!



Govinder Rayt

Govinder Rayt

Writer and expert