The Edit

Illamasqua #DoubleDareYou…

With the increase in social media accessibility, we are more connected to one another than ever before.

As a result, we can build one another up or tear one another down in a matter of moments. Unfortunately, we’ve noticed some people are choosing the latter – and even when they aren’t, social media is causing a distressingly negative impact on self-esteem and value.

We want to help raise self-love and create a community of empowered Illamasqua fans who have the courage to speak up and challenge those that discriminate others no matter your background, race or gender. We want to give you a platform to talk and we want to show you that Illamasqua is here for all; we are a support network, you are never alone and we will always listen.

Following recent demonstrations that repel political policies, feeling empowered to speak up against big corporations and issues that effect our fundamental values is now more important than ever

At Illamasqua, we are taking a stand against the unkindness we have witnessed across social media. We’re encouraging our fans to vocalise the things that they believe in. The things that make them different and beautiful, no matter their religion, race or gender.

Introducing…… the #DoubleDareYou Campaign 

We are all guilty of creating a highlight reel of our lives for social media, but every now and again we need to talk about real life and real issues.

Inspired by the name of one of our blushers we have double dared influencers from Instagram to join us and vocalise something real and meaningful on their profile with the aim to encourage others to talk about the things that they believe in and ultimately… make them blush.

We double dare you to take part in our campaign. To join in:

  • Create a makeup look using one, or more, of Illamasqua’s Powder Blushers as the main focus.
  • In the caption, talk about something inspired by the name of your blusher and double dare your followers to do the same, tagging Illamasqua and using the hashtag #DoubleDareYou

Let’s help raise self-love and create a community of empowered fans who have the courage to speak up and challenge those that discriminate others.

 

 
screen-shot-2017-04-10-at-14-11-29

We #DoubleDareYou to talk about something real and create a look using an Illamasqua blusher. Don’t forget to tag us! @Illamasqua #Illamasqua

 

 

 

 

Introducing…… the #DoubleDareYou Campaign 

We are all guilty of creating a highlight reel of our lives for social media, but every now and again we need to talk about real life and real issues.

Inspired by the name of one of our blushers we have double dared influencers from Instagram to join us and vocalise something real and meaningful on their profile with the aim to encourage others to talk about the things that they believe in and ultimately… make them blush.



Nadine Bourne

Nadine Bourne

Writer and expert