The Edit

iCreate launch with Jessie J

The lovely ladies over at Vitamin Water invited us to Lounge Lover in Shoreditch to launch Jessie J’s new flavour of Vitamin Water.

They’d asked thousands of people to vote for the new flavour (peach and vanilla) and celebrated last night with an intimate performance from the lady herself, lots of cocktails, Lounge Lover’s famous sushi and of course as more Vitamin Water than you could dream of. It was a small venue which made it feel like Jessie was singing in our own living room! She looked stunning, rocking fresh blonde dip dyed tips and a signature graphic print, Lycra suit. Her make-up wasn’t as strong as her usual quirky style (no red glitter or Union Jack lip tattoos in sight) but being that close we could see everything and it was beautifully done.

Check out the giant interactive screen, where you could create your own designs using “virtual graffiti” through a spray can. I got involved and of course included Illamasqua….

The DJ was amazing, playing old school music in keeping with the “sport chic” theme which carried us into the night. Altogether a fantastic event and I’m loving the new Vitamin Water flavour. It was especially tasty the morning after all the cocktails…!



Govinder Rayt

Govinder Rayt

Writer and expert