The Illamafia

Human Fundamentalism launches in Harvey Nichols, Dubai

Tuesday 3rd and Wednesday 4th April saw the launch of SS12 Human Fundamentalism in the UAE  at Harvey Nichols, Dubai.

Illamasqua’s New Product Development Director, David Horne conducted one to one interviews with the local press and was the main attraction at the Press/blogger & VIP customer evening event at Harvey Nichols in the Mall of the Emirates.

David unveiled the Human Fundamentalism video to the crowd and described how many beautiful looks you can recreate using the two palettes. The gorgeous models on the evening both had different interpretations of the beautiful “urban princess” look using contrasting shades from the collection.


The event was hosted by local TV & radio personality Simone Heng who later posed for photographs with her adoring fans, Simone was already a massive Illamasqua fan and describes Illamasqua as “the worlds best colour cosmetics, hands down” during her newspiece on the event. Click here to read her review of the event.

Music was provided by one of Dubai’s top dance DJ’s, made up to resemble the gorgeous BMX Warrior come to life!

Simone and David encouraged the guests to write onto a printed “hand” their feelings about the brand which they then suck onto a interactive wall, the responses were more than touching.

Guests described Illamasqua as “Liberating”,   “Beautiful, colourful and fun”. Illamasqua’s Alter Ego ethos transcended into making our UAE customers feel  “ Freedom, beauty, me.. the real me!” and described Illamasqua as  “Dramatic makeup with a personality”,   “Funky, colourful, fashionable, bold and very, very beautiful”.

The Illamasqua counter was a hub of activity all evening and I’m sure you will agree the Illamasqua team looked fantastic!


Govinder Rayt

Govinder Rayt

Writer and expert