The Illamafia

Human Fundamentalism Best of Press

As I am sure you now know, Human Fundamentalism launched yesterday and already the beauty press are loving it. Below are some of the best bits of coverage we have received so far.

Evening Standard – ‘Illamasqua’s collection which launched online last week, is centered on the concept of defying beauty preconceptions. The collection which features a teal green lip and pink eye shadow, is the anetithesis of what one would expect from a make-up brand’– ‘Every once in a while, a beauty collection comes along that we have to shout about. Illamasqua’s Human Fundamentalism line is one of them.’

Stylist –  Stylist came behind the scenes at the Human Fundamentalism shoot to see Alex Box in action and they loved the collection. ‘Some make-up launches seem so obvious it’s hard to believe they haven’t been done before. Illamasqua’s latest collection Human Fundamentalism, is a case in point, celebrating the cultural melting pot that is the UK, with an array of super bright statement colours that make a serious impact.’

i-D Online – ‘Already known for pushing individualism, with their support of the Sophie Lancaster foundation and use of characteristic models, this collection reinforces their brand DNA, what they’re all about.’

Sunday Times Style – Precision Ink in Scribe


Dazed Digital-‘ Known for their theatrical approach to make up, Illamasqua’s latest collection, ‘Human Fundamentalism’, looks set to be their boldest yet, having gathered colour inspiration from numerous contrasting cultures and cities around the world’


Discover what all the buzz is about by visiting our fully interactive Human Fundamentalism collection page and until Sunday 18th March midnight GMT you can enjoy FREE delivery – If you live in the UK, enter HFUK at checkout for free delivery on ALL orders and HF45 for free international delivery on all orders placed over £45. Enjoy!

Govinder Rayt

Govinder Rayt

Writer and expert