Get the Look: be a queen for a day…

In honour of a remarkable year for British culture we took over the Selfridges windows in true Illamasqua style and invited you to be a queen for a day!

Our Visual Merchandising team pulled together a spectacle of decadent thrones and bejewelled bespoke mannequins for the windows and we wanted to share how to ‘get the look’ of our favourite queen…



A fusion of royal reds, rich shimmer and decadent diamonte, our ‘queen’ can be recreated using the following Illamasqua pieces…


Skin Base Foundation in SB 02 offers a porcelain base to the look. Apply Powder Blusher in Tweak, a deep hot pink, to add warmth.


Cream Pigments in Emerge and Androgen are rich in pigment and their colour-intense formula ensure they blend beautifully together to create a similar look for the eyes.


For added intensity, sweep Powder Eye Shadow in Daemon, a bright scarlet red, through the socket line and take the colour below the lower lash line for extra definition!

Precision Ink in Abyss sets the shape for the eye; create a winged effect and mirror under the lower lash line for a similar effect before finishing with  Masquara in Raven.


Dress up and unveil your alter ego by mixing Pure Pigment in Berber with Sealing Gel for a water-resistant alternative brow that we think would gain the royal seal of approval…

For the ultimate red lip try Lipstick in Sangers with Intense Lipgloss in Succubus on top for a shimmer finish!



Get creative and explore your alter ego…we’d love to see your interpretations

Govinder Rayt

Govinder Rayt

Writer and expert